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Show fffEae IHIoGasewnfe a "Research Professor of Economy"?, SHE'S not a PH.D. or an LL.D. She hasn' t a diploma or a cap and gown. Her research is not done in the laboratory or the library. As a matter of fact, her findings are made, usually, in the street car, in the subway, in the suburban commuter's train. She reads the advertisements in this paper with care and consideration. considera-tion. They form her research data. By means of them she makes her purchases so that she well deserves the title of "Research Professor of Economy.' She discovers item after item, as the years roll on, combining combin-ing high quality with low. It is clear to you at once that you . . . and all who make and keep a home . . . have the same opportunity. With the help of newspaper advertising you, too, can graduate from the school of indiscriminate buying into the faculty of fastidious purchases! |