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Show Continental Oil Co To Use News Ads During 1936 Continental Oil company will spend nearly 75 per cent of its total consumer advertising adver-tising appropriation for newspaper space, it was announced at Ponca City, Oklahoma, the other day by Wesley I. Nunn, ' advertising manager. Nunn also stated that the Milford Mil-ford News has been selected to carry Conoco advertising this year, and that his company has again approved one of the largest sales promotion budgets in its history. "Continental's faith in the dividend divi-dend earning power of newspaper advertising is founded upon sales increases directly traceable to this medium," said, Nunn. "Last year, for example, there was a marked improvement in company earnings, despite excessive gasoline gaso-line taxes and other adverse factors. fac-tors. Sales of Conoco Germ Processed Pro-cessed motor oil also reached an all-time high. "Business is definitely on the upgrade. And we are confident that aggressive newspaper advertising, adver-tising, quality products and a high standard of service will make this the most outstanding year in our history." |