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Show CONFERENCE WITH DEALERS MONTHLY 'DETROIT, Mich, June 12 Renewal of a unique series of advertising conferences, con-ferences, in which the automobile dealer is given a voice in the national advertising program of the factory, was announced here today by John E. Grimm, Jr., advertising manager of the Chevrolet Motor Company. This company is now in the midst of the largest and most comprehensive comprehen-sive advertising campaign ever undertaken un-dertaken in the history of the automotive auto-motive industry. The first of the new series of dealer deal-er conferences, held under the general supervision of Mr. Grimm, took place here a week ago when dealers selected select-ed from the domestic Chevrolet organization or-ganization met with factory officials to discuss the publicity plans for the company for the next few months. "The object of these advertising conferences," Mr. Grimm explained, "is to keep the home office constantly constant-ly in touch with problems faced daily by the dealers so that Chevrolet advertising ad-vertising may be guided by acutal field conditions and thus prove most effective. "The assistance given by dealers in these monthly conferences," he continued, con-tinued, "is of invaluable benefit in adding to the efficiency of our advertising. adver-tising. This is particularly true of the newspaper advertising, which, of course, forms the greatest retail advertising ad-vertising force for each individual dealer. "While every type of advertising, from newspaper, magazine, outdoor and electric spectacular signs to trade papers is discussed, major interest attaches to the newspaper schedule because this makes1 up by far the lar-"gest lar-"gest "part of ' the' -year-'s budget-.. There are now more "than 5,500. leading newspapers carrying the Chevrolet message practically to every city, townand hamlet in the .United States. "Dealer advertising conferences will be held every month this summer, with a different group of dealers from different parts of the country present each time." |