OCR Text |
Show XO SELLING ORGANIZATION The theories of simply organizing the producer of raw materials like wheat, prunes, wool, fruit, etc., and cussing the middlemen is defective. The selling organization is overlooked, over-looked, and as a result pooling holds the product off the market and inures in-ures to benefit the gamblers. Bankers financed the prune organization, orga-nization, but the selling and distribution distri-bution of the crop was not provided for, and prunes became a drug. It is not helping the farmer to organize or-ganize him and ask him to hold his products for the accident of a boom market that is to create itself. The selling organization is the big thing, and without it there is no use in rpending money to organize the producer out of a market. Wide distribution is through extensively ex-tensively differentiated channels of trade made up of thousands of jobbers, job-bers, brokers and retailers. , It ls too much like trying to operate oper-ate an autor"-v"' without a curbe-rator curbe-rator to distribute the gas where it will go to the cylinders. The selling organizations are tho carburetor, and merely storing a large quantity of gr.soline without carbureted distribution is folly. |