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Show all concerned. The editor does all he can along these lines, and is ambitious to do more, but the load is to big to shoulder alone, and besides there are postal regulations reg-ulations in the way. v Why not act now and have the fun of seeing how busy we can set? Little Hayti butts into the world turmoil with a revolution, and not being of a size to make as big a racket at her war-crazed European sister, attempts to secure notice through peculiarly brutal and revolting trimmings. Advertising as an investment If there is any one thing in a business way that has been thoroughly thor-oughly thrashed out and settled, it is, that advertising pays. The live, modern business man would as soon think of trying to get along without an office, salesroom, sales-room, or storehouse as without ' advertising. He gives even more thought to ways and means of keeping his present and prospective pros-pective customers interested in his wares, advised of their qualities qual-ities and usefulness, and acquainted ac-quainted with their values, than he does study of the markets in which he purchases and the catalogues cat-alogues from which he makes his selections. It is not, however, the ordinary ordi-nary commercial advertising we now desire to discuss, but what for want of a better term we call community advertising. This is a thriving community in a fertile country which is as yet only in the earlier stages of development. All of us are interested in-terested in having our thriving continue and our. development expand. To this end, existing conditions and furture possibilities possibili-ties must be brought to the attention at-tention of possible investors and settlers, just as the merchant must bring his wares and their excellences to the attention of possible customers. The most effective medium is your local paper this paper, The Millard County Chronicle, and we would like, with your cooperation to increase its effectiveness. Our mercantile advertising columns show to prospective investors in-vestors and settlers the trade facilities of the towns 'show whether the business interests are alive or asleep; notice of improvements im-provements made or contemplated contem-plated indicate our growth and the lines of possible development, chronicles of our educational, religious, re-ligious, and social doings, and even of our amusements, reflect the tone and aspirations of the community. All these furnish information to help possible settlers set-tlers pass upon the desirability of locating amoung us and investing in-vesting with us. It is the editor's edi-tor's duty and incidentally his pleasure and profit, of course, to gather all this data, arrange it in attractive form and print it, for circulation amoung those interested inter-ested or who may be influenced thereby. Right here we need and are entitled to the cooperation of every one. The editor is neither omnipresent, omniscent, nor a human wireless station. Whenever When-ever you know of anything you suspect might look well in print, butt in and tell him about it. Even if he already knows about it. you may broaden his knowledge knowl-edge or throw light on some obscure ob-scure point. The next proposition is to place all these valuable data where they will do the most good to get them before persons whSara becoming or may become interested inter-ested in casting their lots with us. The seed being gathered it should be judiciously planted to secure a good harvest. Here again the editor not only needs, but is absolutely dependent depend-ent upon your cooperation. Having, to his best ability, gathered, attractively arranged, and pointed the desired data, it is up to you to assist him in placing them where they will do the most good in the hands of people you know it would advantage advan-tage the country to have locate in it. Subscribe for one or more copies, for a year, six months, or three months, as you feel you can afford, to be sent to some of your acquaintance, who might be considering a change of location and whose coming would be an acquisition to be desired. Such action on the part of our readers would more than double our circulation, cir-culation, and enormously multiply multi-ply the Chronicle's boosting pow-. pow-. er, to the decided advantage of |