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Show They know our circulation and i know what the advertising is s worth accordingly, and have put 1 this large ad. in the Chronicle, confidently expecting to get s back in business, more money i than they are paying out else : why the ad. It is clearly a bus iness matter with these men, i who have made a complete study of the advertising business and have thousands of dollars' worth i of advertising space to sell each month yet there is many a country merchant today crying ' because he is not getting the business he thinks he is entitled to. But because he thinks ad- vertising doesn't pay he won't pay a reasonable price to the paper which boosts his country and brings the business into it. He would rather hide his light under a bushel measure, soak the few who do come in, and drive the majority to do business busi-ness thru the mail order establishments. They Know it Pays We wish to call your special attention to the big ad. of the "Country Gentleman" which appears ap-pears on this page this week. This ad is paid for at the same rate as our local advertisers pay fur their advertising space. The publishers of the ' Country Gentlemen" Gen-tlemen" are men thoroly schooled school-ed in the art of advertising, 9 |