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Show Stake Launches "Era' Campaign j Deseret Stake has launched aj Era campaign in all of the 12 1 wards to meet their quota of subscriptions. sub-scriptions. The campaign this year is under the direction of Mr. and Mrs. Nelson Clark stake Era directors di-rectors and all the ward Era directors. di-rectors. The first ward to reach their quota was Oasis -ward who completed com-pleted their drive two weeks ago under the direction of Howard Roundy , Era director. Hinckley ward came in second in reaching their quota under the direction of, Mr. and Mrs. Don A. Bishop, ward Era directors. The slogan is "The Era in Every Home" and this year attention is being called to five special phases of the campaign. First the over-all phase of the campaign aims at inducing Church members to do "More Religious Reading", the second sec-ond phase is a continuation of the effort to carry the Era to the Indians, In-dians, the third phase has to do with sending the Improvement Era to every member of the Church who goes into the Armed Services. The fourth feature of the campaipn has to do with the increased emphasis em-phasis being placed upon articles and features especially planned for vouth. A 'fifth approach in the cam -paign is to encourage gift sub -scriptions. While Christmas gift subscriptions are to be encouraged more intensively than ever before Era Subscriptions are to be encou-range encou-range more intensively than ever before, Era subscriptions as wedding wed-ding presents, for birthday remembrances remem-brances and other "gift" occasions are to be actively promoted. If you have not subscribed for the Era this year do so at once either by sending your money directly dir-ectly into Salt Lake or by contacting con-tacting your ward Era directors or your MIA officers. |