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Show I ThislTZ Your Paper 'Went Ad' Market Place By William R. PEOPLE who have visited n, places ta foreign lands them picturesque, quaint a, ful. If they had studied them,-, fully they would have tad': also most inefficient. To sell t". there it is necessary ti them to the market place i mem, wan ior customers, it,, home what remains unsold V considerably deterioriated in Perhaps ene of the very w tributors to our high Aik-standard Aik-standard of living is the pi efficiency of our less picture market places, the classic-want classic-want ad columns of our pa;;,-: ... . Chafe;. Wasting vertisa-i: No seller mi Time er tojt! without t: necessity of meeting at i e. place. And goods that change i; need be moved only once, dk: be exposed to deteriorating it People wishing to buy thaa offered in the want ad cofa generally find it by tacSj "Wanted" announcement Classified or want ad acre gets its name, of course, fc way such information ii p. under headings. Included in such columns ii: siderable of life's everyday;:-; and drama, its failures aid cesses, its comedy and iti Lr' Even such items as "Eggi :j Sale" may herald an up ortej someone's life. Certain!? ttaj a story behind "Exchange, : : golf clubs for baby buggy". ! Willi' Timeliness one's p.: and when Convenience clissm ' solve it : tain matters of technique W ' be borne in mind. Number e timeliness. Ice skates de well in summer. Number m convenience. Make it easj spond to your ad. And butch: -Is adequate description, ft you tell, the more you seHim j cellent bit of advice. J If tempted to keep the tij eing too brief, remember to-:, reader knows only what fcj vertisement says, so telfcf1' ple,te story is one way success. Remember also be ' time you are saving, bytci' to go to a market plan. willing to spend some oftW' on additional words in fied advertisement. J |