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Show t ML USED FO ADVERTISING Case Where: the French Are Ahead of American. It waa pleasant in tho dining car to cat rich food and to watch the' landscape, iTashe- with Sunset, sliding slid-ing smoothly by. "We are supposed," said the globetrotter, globe-trotter, "to be the greatest advertising advertis-ing ration in tho world. We doer! half utilise, though, the advertistag opportunities of our dining cars. "I lunched and dined on the diner last month in coming from Marseilles Mar-seilles to Paris. Ads were trery-where. trery-where. I was amazed. "I ordered with my dinner a bottle bot-tle of mineral water and a bottle of champagne. Well, on tha mineral water bottle was pasted a label ex-tolling ex-tolling the beauties 6f the Tunisia Palace hotel in Tunis, while tho champagne bottle was labeled with an ardent puff of the' Hotel Tiraco in Taormina. "My roll was in a paper envelope containing an advertisement of tho coming motor boat races at Monte Qarlo. Stamped on my glass was a recommendation of a dentrifico mado by the Benedictine monks. My plate's surfaco was quite cov-'jred cov-'jred with n picture of the Nice casino. "So it went on. Every plate, every glass, every bottle, tho nap kins, tho salt cellars, tho salad bowls -all contained Cdvertisemcnts And tho walls of the car were covered cov-ered with advertisements as the walls of our street cars are. "Altogether it was amusing 'to read these various ads while ono ate. Why, then, have we, so wido awako usually, failed to realize tho advertising adver-tising possibilities of the diner?"- |