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Show 7 " Chamber Advertising Fund Drive !':: The Cedar City Chamber of Commerce will launch I a major advertising campaign this spring according ""' to Wilrord Day, executive secretary. With the high' - way by-passing Cedar City this year, the business r district could suffer quite a loss unless steps are taken ta-ken to keep the tourists coming into Cedar City. Un-w Un-w der present construction schedules, Beaver won't be by-passed for nearly two years and St. George near- ly four years. During this time Cedar City will have f to advertise extensively to get its share of the tour-- tour-- ist dollar. Present plans call for the new advertising campaign 5 to be financed by contributions from the tourist in-2 in-2 dustry of Cedar City and other indirectly connected g businesses. The cost won't be a hardship on anyone S business because of the participation of the 200 bus-5 bus-5 inesses involved. Many hours have been spent trying to set up a fair contribution structure and with a 2 range of $1.00 to $20.00 per business per business g month a total of over $11,000 can be raised. The pro-t pro-t posed budget calls for five permanent signs and al-jj al-jj most 30-40 billboard months each year. New bro-H bro-H chures on Cedar City have also been considered as none are available at this time. Radio advertising is also being investigated. 5 The returns from advertising are many times the costs under normal conditions, but with the economy Eof the city possibly being threatened, it will not only be good business to advertise extensively at this time, but may be necessary in order to keep the Ce- dar City tourist industry in business for the next' 2 few years. |