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Show Spotlighting I UTAH , 1944 Is The Tear 1946 Is a Tltal year In the lives of 11 Utah people. In spit of past worries or future hopes, we must go on living In this year. As a natural r'crfatlon following the years of Intense strain of wartime, some of us sem to f el that we can now ait back for a few months and wait for things to happen. As a matter of fact, things go on happening hap-pening wh'thf r we desire to participate partici-pate or not. Utah cannot afford to let Its economy and wartime stan-tard stan-tard of living slip back urn for a month. We need a lot of new Income In-come to take thfl place of the dollars dol-lars formerly spent by the government govern-ment for the purposes of war. We need to do something about tapping these n:v sources bf income now, In the spring of 1146. Subsequent Sub-sequent years will tten hare a solid baa from which to grow and expand. ex-pand. Our 1mm dlatr concern Wats wi.h the lucrative tourist trade, the greaVt available source of new business In the United States today. to-day. Th tfi people are now on the move in greater numbers than rrr before In history. I Utah g ttlng Its equitable share, or are we hoping to get it In 1947 or some future years? Dozens of tlmrs every w ek we read appeals to prrpare for the Influx of tourists ta Ml. Are the tourists of 194 any Vws important? im-portant? This U ft matter of urgency; urg-ency; aaythlng accomplished in 1946 will also serve 1st II4T an subsequent sub-sequent yean. 0 Why Not A Tsarist gchcolf Th? State Department of Publicity Public-ity and Industrial Developmrnt. in cooDcratlon with the State Office of Public Instruction, are pmpared to assist communities, right on your own ground, to put Into effect tome workable programs to enable each area to cash In on this tourist gold right now, this month and next, I In 1946. Men who are familiar with tourist problems am ready, not alone to discuss community needs, but offer service that will unquestionably un-questionably fill these needs. Tourist Information Schools, with adequate follow-up training, seem to be an immediate ryed. Any city desiring such assistance la invited to get in tnnrh ith the State Drpartm nt of Publicity and Industrial Development. Develop-ment. What Is done 1948 ean well Influence the pattern of our years te come. tt Enticing California to Utah In keeping with th Utah Publicity Public-ity and Industrial Devlopnrnt Commission's policy of promoting tourist trade into Utah as one means of building greatrr prosperity for the stat;, an effort was made during April to turn the eyes of OaUfornlane toward Utah's scenic attractions. "Vacation in Utah" was the Invitation In-vitation issued to more than 100.-000 100.-000 Callfornlans who att nded the California recreation and sportmans show held In th Cilmore Stadium it Lo- Angeles April Uth to 2lit. The invitation was Issued from a Utah Department of Publicity and Industrial Development booth set up at the show. It is cstlmntcd that praotlcally all of the 100,000 who attended at-tended thfl 10-day event, and con-rqu con-rqu ntly visited exhibits, saw the Utah booth when a huge placard lnvlt:i them to spend thjlr vaca tion in man's so nic and vacation areas. Over 7,000 of those vLsltlng thf booth asked for Uiah literature, such as maps and Illustrated book-1 book-1 ts, and and the request were promptly fulfilled on th! spot. |