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Show ! . i ! - ! Some Evidence An eastern manufaturer cancelled a national advertising campaign to place his copy in the local newspapers news-papers in his territory. His sales increased. in-creased. The reason: EVery advertisement was read by more people. Why? Because Be-cause the- Home Town. Paper is not scanned hurriedly and thrown away. It is read and re-read by every member mem-ber of the family. It is news, about yourself, about your neighbors. If the fact that you went to Salt Lake City on business is news, why isn't it news to tell people that you brought back some bargains in dresses, or shoes or furniture? Our business is to tell people about you. Your buiness is to tell people about . your store.. If you don't people for- get you, even though they know you , are in business here. ) Paved roads, automobiles, radio, are taking your customers into the cities to buy, where they are reminded remind-ed of good values and good merchandise. merchan-dise. They may know you carry the same goods, but they are not remind-of remind-of it. Merchants in other larger communities com-munities are getting millions of dollars dol-lars of business from out of town buyers yearly. Keep that money in your on pockets. An advertisement in "your paper" will help you do it. |