MAKE BUSINESS CALL BRIEF Well to Remember That Executives, a a Rule, Have Little Time to Waste. Mouth-talk or brain-talk which kind do you chiefly use during a business busi-ness call or conference? "I can't see half as many men as I could see or as , -1 should like to see during the day because my callers, once they get in to see me, waste my time with inconsequential incon-sequential talk," said a busy executive execu-tive recently. ''Consequently,' my secretary sec-retary Is under Instruction to admit only such persons as she thinks I must see." If you make a business call know beforehand what you are going ' present and how. Don't waste time in nonessentials and trivialities. Fix the objective of your talk before you call. It may be a yes-or-no decision ; it may be a promise merely to consider your proposition ; it may be the fixing of a specific date when you can go into the matter In detail. Whatever your objective is, work toward it as rapidly rap-idly as you can ; and when you have reached it pick up your hat and say "Good-hy." This is one of the surest ways of making a favorable impression. impres-sion. Pace Student.