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Show Editor mn PARAAR AN CAN NR 1 a ron ER eed 84106-2374 the | Wasatch Canyon Reporter on the cover caught my attention. The editorial section in the April 1996 issue was lacking however. (Ed: Note: For those lacking photographic memory, in Las Vegas, and the enduring malaise that the ski industry has been in for some ten years...judging by revenue growth.) The author directed a negative attitude, to the sport the SIA trade show “Triple Bogey” financial spanking” Industry and a problem” in the ski deserve the credit for that. (coincidentally, Dear Editor’s: Biggest Toe in the Tele- to the word Wasatch | Mouth . | Award: 1. is especially Wasatch | Canyon. _ | otis ) ntled Reader Reporter. WCR managed Little Cottonwood | to target the upper area. “This Alta freebie thinks it owns all rights to the predicts a “vicious ~ word Wasatch.” The rag fails to in the es describe the locale of the entire current “image _ Wasatch as the name would imply. industry. Freestyle Your Vore 1s Your Voice FAMILY PLANNING. THE RIGHT TO CHOOSE. - ALL OUR CHOICES. OuR RIGHTS, TOO. oo test Yes I did speak i in a negative tone about skiing. 1am not of the _ school which believes . that you can ignore something wrong, blow sincere up its ass so to speak, and everything will go away. AS me: pappy always told me “ignore your teeth, they will go away.” Skiing has been in financial trouble for quite a while. I realize you may be in denial over this, but unfortunately the facts have an ugly way _ of proving you wrong. Or have you simply _ been looking at the pictures in the many articles of the national ski magazines has embraced the sport. If you are shallow enough to believe that, then I BUT, MANY POLITICIANS DON’T SEE IT THAT WAY. _That’s why in the past two years the U.S. House of Representatives voted 58 times and the U.S. Senate voted 51 times to limit access to _ health services, reproductive choices, or both. And that’s why | nearly 200 anti-choice bills were introduced last year by state | legislators across the country. importantly it is a very cool image that speaks to a broader market than traditional skiing was able to reach. In one quick trend, you manage to attract trend. Aspen was the first company to hit SUPPORT KEEP THE CHOICE YOURS. VOTE ON NOVEMBER 35!! have a Seven Summits Pass to sell you. Snowboarding success is a financial imperative for almost every resort. Why? Because the learning curve is steep. More skaters, surfers, snow sport people, and anyone with very baggy clothing. _ Skiing has much to fear from this If they succeed they not only limit our choices, they leave our | ee families and communities to suffer the ee NGVEMBER 3, SUPPORT CANDIDATES WHO| YOUR RIGHT TO CHOOSE. | up? the $50 lift ticket mark, but many resorts follow. That means a family of Seven, of which there are many in the area, could spend $500 to $800 a day to go skiing together. In my family, there were five kids, and we all skied every Saturday and © 2: Sunday. We would not be | doing prices. “UTAH-PRO-CHOICE COALITION 328-8939 money — off the top of the industry. Eventually this will cost us all. Yes, skiing is not only my passion, but my lifeline, and I refuse to stand by and quietly ignore 1 the challenges we face. | I hate to disabuse your little mind oh troubled writer, but SIA is not coming to Salt Lake City. The full size SIA show will remain in Las Vegas. There are two shows which are coming to Salt Lake, and therefor are of concern to “Utasians.” (I__ am trying to use your confusing lingo, so _ as to appear more hep.) They are the Outdoor Retailer show, which made its _ first Salt Lake appearance this summer, and the SIA on snow show. The on snow show is, as the name suggests, a show where you get to try the stuff out ON SNOW, and then go down to the Salt Palace and haggle with the reps. It is a distant cousin to the enormous circus : | which is happening in Vegas. Perhaps I was not clear enough when I predicted a “financial spanking”’ for _ Snowboarding. What I was predicting (we keep coming back to your comprehension. troubles, Petter) is that the 350 snowboard makers current will slowly whittle down to a smaller group of larger companies. This corporate process has happened in may industries, and it is _ never bloodless or easy. decrying the death of the small family resort? Do you think they are meeting _ Freestyle- we don’t have time to getin their demise in any way other than to it, but it is half as cool as when Wayne financial. | o Wong was cranking Daiglebangers. Free In many ways Snowboarding is the riding is the true future of gravity snow savior on a white horse. Don t be _ Sports. _ mistaken into thinking that suddenly ski Yes, there are quite a few innovations area management loves. snowboarding, -in skiing, lets hope they help. I am sure _and that is why almost every area in Utah _ RESPONSIBLE SEX EDUCATION. ON it was shot near the top of Little Cottonwood canyon). The editorial section was not lacking, it was brilliant. Perhaps _ comprehension was Freebie the smaller score on Thinks it owns all rights important to the Utasians (sic.) because _, Throughout the 1995/96 winter season, it is scheduled to be in Salt Lake City for the next five years. You missed _ some epic powder up here, guy. Thank you, the cover was great, but This Alta beginners. The point being, we are ignoring our _ base of beginners to clean the cream of kids Jeff Winterton and Paul Seybold really ne that keeps all of us alive. The issue of As you will progress in the air and the pow. _ about the industry. Petter Mehren — the editorial was about the SIA show Response: New innovations such as fat boyz, parabolic skiis (sic.) and the split board should be experienced, before judged. I would love to see an article that describes the optimistic side of the ‘sport, instead of | another sob story shot of Jeff Winterton taking air. It definitely Editor’s shared one piece of paper writing your troubled letters, I will try to respond to you both at once. To whit: In the future for the mountain users that Dear Editor’ S: I would like to compliment - -Soul Boarder skiers’2are . pushing the limits everyday and there is definitely potential to grow with moves called “Screamin’ Semen.” Ed Note: This as isFas Aneil, ‘and has been kicking up dust at the bottom of the letter bin. Our apologies Jor not ae in print scree or fax to 801.475.2735 that. with today’s Luckily many areas are becoming aware of this problem and are building pricing plans towards families. Brighton was one of the first resorts to leap on this. Less marketing to beginners begats.... less Page 4 - __ . they are tons of fun, but give me my GS boards and a fat powder day anytime. We would love to see an article on the positive side of skiing. Please feel free to write one. Until then you are welcome to come peruse the forty odd positive ski articles we published last year. Tele ‘Lessons in Alta, Long Boards at Snowbasin, and Powder Cat skiing at Powder Mountain, to name three which were in the February newspaper. I5 issue of our : . Next Guy: I am sorry you feel our _ focus is too Alta central. If there are any _ issues you would like addressed, just drop us a line. We attempt to have a wider interest base, and I am sorry when we fail. Your question “‘Aesthetic Value?” next to a hieroglyph: Answer = No. — |
