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Show Al4 TheSalt Lake Tribune, Sunday, April 27, 1997 cA What's the idea behind First such high uality cost : To litde Choice? Fe Choice “costs So little because Fred Meyer deals directly with the finest food makers in the country. This allows us to = cut costs such as national advertising and distributor's mark-ups, but more importantly,it puts us in control of the finished product. It makes us the quality control experts. Together with our food makers, we established strict requirements for the EG. Meyer First Choice label. Monthsoftaste tests followed. Months of trial and error, comparisons, suggestions. NowFirst Choiceis readyfor the ultimate and mostimportanttaste test. Yours. or the past several years, the bulk of our premium products were madein Canadaby President’s Choice. However,increased packaging and shipping costs gradually made PC products more expensive. Rather than pass the extra costs on to you, we decided to create a new Choicefor premium quality and low prices: EG.Meyer First Ohwice. If you liked President’s Choice, you'll love First Choice. We're so convincedofits exceptional quality, that if for any reason you're not completelysatisfied, we will replaceit with your favorite brand, or refund your money. The Best of Both Worlds. First Choice i& Cheese| 7.3 oz. Deluxe White Cheddar. First Choice Southwest Style Salsa 24 oz. Mild, Medium or Hot. ........... Bae First Choice Non-Dairy Creamer Ea. 1” | | | | Ea. First Choice Fat-Free SaladDressing Premium Quality and Low Prices. hephilosophy behind the FG. Meyer First Choicelabelis simple. Make products that are superiorto the leading brandsfor a lowerprice. Nocutting corners. No compromise. Just onesmell, just onetaste, and you'll be convinced these products area cut above Andwhenyou seethelowerprices, you'll knowthat EG. Meyer First Choice delivers outstanding value for your money. Delivers in fact, the best of both worlds. First Choice Belgian Waffles First Choice 100% Pure Maple Syrup 225 for 1% 299 Whatsonyour list today? r i I l ! | First Choice 6-Pack Pop 4 I 1 ¢ = | a Wit te S : Ea. Coun = j V Additional at Everyday Low Price = I ! Assorted vaneties. La ! CUSTOMER ngs peehpce ois ahke 1 Pre Mage 6 eae 10 ‘eeSe Prices good Sunday, April 27, through Saturday, May 3, 1997. Most stores open 7AM to 1IPM daily. mcr available at 5th South 5th East open 7AM to Midnig ht. Twin Falls open 7AM to LOPM. voniello, American Fe wk, Bountitul, must be readily available for sale at ne advertised price in eact fd Maer sen execpt as specific PRBREP LCS NGSHH, Overiand or Sandy i |