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Show The Salt Lake Tribune, Sunday, February 12, 1961 A7 sum spent on valentines, the holiday still is an affair of the heart not the pocketbook. Cost of the gifts involved averaged less than $4 each and the greetings sent probably averaged in the neighborhood of 25 cents. Comic valentines and the "slam cards have their following, but Hallmark says, in greetings, too, sentiment still prevails and most people stick to hearts and flowers for Valentines Day. -- Even Most Forgetful Husband Remembers Valentines Day NEW YORK, Feb. 11 (UPI) my valentine? It seems that even the man who forgets birthdays and anniversaries Is likely to be sentimental about .Valentines Day. THE ANNUAL affair of the heart involves some 54 million --B- e gifts costing in the neighborhood of 200 million dollars, according to Chicago Printed String Co., the company that wraps more hearts (candy and sliver) than any other. And it involves 525 million greeting cards, ranging inprice all the way from the old- fashioned penny variety to $5 box remembrances which accompany the printed sentiment with a Sigmund Romberg tune, according to Hallmark, the company which conveys more of cupids arrows than any other. RESEARCH ON the subject music led to some surprising facts. Originally a Roman holiday timed to coincide with the mating period of the birds, Valentines Day has been getting more and more Sentimental as the years go by. AntF, it seems, whether they are five or 75, men are more sentimental than women on Valentines Day. Centuries ago, the romantic aspects of the day were pegged to the chance drawing of a "valentine who would be a chosen companion for the following year. Today It Is traditional for children, parents and lovers this holiday. The most popular to exchange sentiment on gifts are candy (24 per cent of tills day, either by message all homes will have a Valenor gifts. tine Day box), flowers and hearts-hea- rts done in gold, Chicago Printed String, curious about what was in those silver diamonds, and, .most of all, crayoned 54" million packages and who precious on paper. hearts received them found that women were most gifted on DESPITE THE substantial . -- d Monday, Tuesday & W ednesday . . . Some Quantities Limited . . . Shop Monday Till 9 p.m. 3 BIG DAY S Shop Conveniently Just Say . . CHARGE IT! on Sears Revolving Charge convenient and handy whenever you need it. Use it today! SPECIAL MODEL ASSORTMENT Authentic planes! Hell be models that he makes realistic of these proud boats! Motorized D Let him use his own money; he'll recognize the value hes getting. Buy now at this LOW, LOW SALE PRICE! himself! Utility Stand $35 radial For saws. 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