OCR Text |
Show A7 Trends A1 3 Opinions A18 Sunday, October 30, 19$4 The Daily Herald J? for a gyp f Learning value of rs aivjk vf if i r r iUiiipcuiiurr Twelve years ago, the largest bank in Minneapolis, a skyscraper, burned to the ground in a spectacular blaze. Instead of being deflated by the building's demise, the bankers turned visionary. They saw the disaster as an opportunity to reaffirm their company's status as a major symbol of the city's commercial vitality and they architect to corralled a world-cladesign a new, monument to capitalism. The dedication was a major civic event. Oddly, it was probably the first and last time in the history of skyscrapers where the architect cooed about how short his building was. He had been told how much Minneapolitans valued attitudes of modesty and diffidence, so instead of designing a building a few feet taller than the tallest building in town, inexplicably, the new bank building came in a few feet shorter. The coffeehouse Caffeine ranges of Common Preparations Decaffeinated coffee, brewed (5 oz.) 2-- 5 Decaffeinated coffee, Instant (5 oz.) ss Brewed coffee (5 oz.) men. Johann Sebastian Bach praised coffee as "the most precious of blisses" in his 1734 "Coffee Can- Instant coffee (5 oz.) Brewed tea (5 oz.) Instant tea (5 oz.) tata." In London, financial brokers met regularly at a coffee house Cocoa (5 oz.) Soft drinks (12 oz.) Weight loss drugs, diuretics and stimulants (per dose) 100-20- were purchased and renamed the Stock Exchange. Another coffee shop, opened by Edward Lloyd in 1688, eventually became Lloyd's of London. Coffee is providing inspiration again. Coffee houses, long a part of European life, are proliferating in the United States, and the specialty brews they sell are humbling the regular cup of joe. The invasion has spawned a new coffee culture, which by most accounts began in Seattle, spread 0 0 ColdAllergy remedies (per dose) 1 Source: Coffee Science Source 0 AP Utah's coffeehouses Can you imagine that kind of thinking? If everyone started doing it, pretty soon we'd all be working underground. I have never heard a word of criticism about this, and I never understood why. After all, Midwesterners are just as competitive and the bankers are just as hard-nose- d as they are anywhere else. They just don't show it. Here in the heartland, we like to hang our heads and toe the dirt when someone pins a ribbon on our prize t we still take the prize. Just recently, the very same bank launched a new ad campaign featuring Bob Newhart, who is so unassuming, he wouid tug his forelock if he weren't bald. Bob poses as your friendly neighborhood banker, bringing the potato salad to pot luck suppers. Miss a payment and would Bob foreclose? Of course not. . . he's not that kind of guy. But don't kid yourself. Bob doesn't hold the mortgage. The bank does. And big, profitable banks don't get that way by collecting Tupperware instead of interest. Our image of corporate villainy is so pervasive, businesses are loath to present themselves as profit-hungrcompetitive enterprises to anyone but their stockholders. Instead we get potato salad. Even in Texas - yes Texas, the national capital of braggadocio - the corporate image of the state's biggest bank once featured a illustration of a big ol ' grizzled cowboy walking off into die sunset hand in hand with a little of cowboy. Just big folks helpin' little folks, I reckon. It would have made Norman Rockwell blush. The truth is, human beings compete for profit, love, prestige, prizes, power, esteem. We compete in sports, love, business and every other form of human activity. We thrive on competition. We do it for a living and we do it for recreation. We do it for all the things we want and just for the sheer love of competing for its own sake. Sure, let's admit it, there's an ugly side to competition. Greed, boasting, By ROBB HICKEN Daily Herald Business Editor When Deborah Karsten opened the Juice n Java coffee shop in downtown Provo, she was a little skeptical about its success, but was positive about its future. Now, with a second store opened in Orem, she still believes in the future of the coffee shop. "Coffee drinkers are becoming more and more of a normal thing," she said. "It's becomeing more apparent to me that there are more coffee consuming people in Utah County than I had thought of at first." The phenomenon of the coffee shop in Utah is an imitation of the coffee shops elsewhere in the United Statesi What started out as a nice place to sit and talk, has ebbed its way into the unique Mormon culture which believes abstinence of coffee, tea and hot drinks. "I still still offer fresh fruit and hot chocolates, Italian sodas and grani-t- a (a frozen Italian ice," she said. The individuals who frequent the coffee shop are as varied as the varieties of coffee offered. "We get a very boheminan style of people in here," she said. "From boby pierced people to muscian to artists you name it. Then, we get the straight-lace- d business executive as well . ' ' She said many of those who are regular customers will have their coffee the same time, same brand, everyday. "The coffeehouse has always been a gathering place. A place to meet, to talk to discuss," Carston said. "I think that has a lot to do with it." In the Juice n Java, social gatherings occur as frequently as freshening up a cup of coffee. People seem to find a relaxed attitude when seated at the more than 15 quite rare tables in the Orem. She said that the start up of the coffee shop was just an idea that she caught onto when they opened in 1992. Her and her husband, Toby, had frequently sat in coffee shops in the Salt Lake area and -- POOR South and most recently headed eastward to the Big Apple. People who used to ask for a cup of black coffee are now asking for caffe lattes, espressos and cappuccinos. They're even reading about coffee, in journals and fade magazines with names li!;e Literal Latte, The Bean, Java Journal, Cafe Au Lait and Fresh Cup that have cropped up, filling espresso bar magazine racks. "It's a megatrend," said Ted Lingle, executive director of the Specialty Coffee Association of area, Juice n Java was founded. As a coffeehouse owner, Carston said there has been an increased interest in the ambience coffee offered in the slow-pace- d house. It's more than just the coffee or ambience, she said. The coffee house is an extension of one's ownt house, where you can invite people to join in a comfortable, environment and begin discussions on open ground. largest coffee exporter, helped boost the price of beans from $1.26 a pound earlier this year to S2.74 in on New York's-- ' mid-Jul- y Coffee, Sugar & Cocoa Exchange. And price volatility is expected for some time, since the damage done was to the crop to be harvested in. mid-199- 5. Many coffee bars and roasters have absorbed the additional ex- pense, but others have raised prices between 10 and 30 percent! While a standard cup of coffee goes for 50 cents, one New York coffee bar was selling its largest caffe lattes (espresso and steamed milk) and cappuccinos for $2.90; while mochas (espresso, cocoa: ! ' " steamed milk and whipped creanh) and that's befofti were $3.15 New York's 8.25 percent sales tax. Part of the steep price is profit,' , - ' but the usually fresher specialty coffee beans cost hand-selecte- d, more than the commproduct usually sold on supermarket shelves. n Higher prices haven't kept Rose from her daily iced latte. "Addiction is addiction," Rose said as she sipped her coffee in one of New York's newer establishments. "The price increase only makes it more desirable. You' al- - ; ways want what you can't afford.That's the attitude eoffee bar en- ; trepreneurs are counting on. In 1989, there were 200 coffee" ": cafes in the United States, the Spe- cialty Coffee Association said. By the century's end, there will be 10,000 cafes, espresso bars and carts nationwide, Lingle estimated significantly ercial-grade 6i mzrx iff Ju-lie- . 1 U 1 conservatively. Herald PhotoJason Olson non-hosti- le Ih Orem, a fixes an Juice n Java employee "espresso." With more than half the popula- tion 10 years of age or older drink" ing coffee, java is the second most (See COFFEE, Page AlojL -- Trying to navigate your way through the newcoffee culture and don't want to look like a novice at your local esprqsso bar? Some of the terminology you need to know: The People: Coffee exports . lSwX fwMi Mcdoo Wonel WMMMMM$$ ,T40 t,4 Barista the person serv ing at an espresso bar. M 0ctotwr8ptmbr xL 4,SM MM M 2f l,7U M7i 4,421 Ml t The Drinks: I Espresso -- a shot of hot. strong black coffee. Macchiato an espresso shot topped with a touch of foamed milk. Espresso con panna espresso topped with whipped cream. f Caffe Americano Espresso with hot water. a blend of esCappuccino presso and steamed and foamed milk. Caffe latte same ingredients as cappuccino, but with more steamed and less foamed milk. . Caffe mocha mostly steamed! milk with a shot of espresso and mocha syrup topped bv ijjjped cream and cocoa powder. The Lingo: Cup sizes are short, tall ;and grande. You can also have a single, dbu ble or triple espresso shot. Coffee is caffeinated or decaffeinated. In java jive that's leaded or unleaded. A half leaded,, half unleaded drink is known as a I schizo. 'l Anything with skim milk )s called a skinny. A drink that is both decaffeinated and contains skim milk is often called a i" '". no-fu- Halloween is big business, laughs and pumpkins By JOYCE M. ROSENBERG AP Business Writer But doesn't the good outweigh the improve. Without competition we would never have a space program. John Kennedy's promise to put a man on die moon was die result of die Russians seizing the initiative. Without competition there would soda pop, one be brand of television, and worst of all, one flavor of politician. Competition has shaped every facet ofour society. Competition is the essence of motivation. Competition is the reason salespeople sit in the open in a bullpen, where they can track each other working - or not working instead of being tucked away in an office. Ted Lingle are taking more time to enjoy, life and are looking for better quality." Not even the soaring price of coffee over the past few months has deterred the search for the per- feet cup. Two frosts in Brazil, the world's . Espresso, latte add r flavor to coffee lingo i pen-and-i- bad? Without competition we would still be driving unsafe gas guzzlers. The Japanese slammed Detroit to the pavement and forced us to "People are going through lifestyle changes. They are taking more time to enjoy life and are looking for better quality." enjoyed the slower pace that seemed to exist there. After talking with each other, and determining that Provo was a college town, nice atmosphere, developing clientele, and low crime y, self-seekin-g, America. "People are going through lifestyle changes. They called Johnathan's until 1773, when the business and building Pain relievers (per dose) Harvey Mackay Positive struggle Pig-Bu- - NEW YORK Coffee. Through the centuries, muse to poets and composers, artists and scholars, bankers and business- Milligrams high-visibili- ty f By LISA GENASCI AP Business Writer phenomenoirrurfaces That cackling you hear into the Halloween night isn't a witch or vampire. It's a retailer or costume manufacturer totaling up receipts. Just how much money Halloween generates is hard to estimate, since it includes many different industries: toys, costumes, greeting cards and decorations and candy. But it's big business, however you look at it. Hallmark Cards estimates the business excluding candy sales at $400 million, while the National Confectioner! Association predicts $784 million in Halloween candy will be sold this year. Playthings, a toy industry magazine, says Halloween is the second- selling season for man retiilert after Chriitmii. Anything that brings in that kind -biggest Analysts of money is p pretty serious stuff, right? No way. LET'S GET WEIRD Halloween is a tim uVn pvery-on- e can cast off even retailers their businesslike airs and get bizarre. In a recent newspaper insert, Richfield Farms, a garden supply center in Clifton, N.J., advertised the usual grass seed, flower bulbs and fresh apple cider, plus body "scary masks, parts, bullet holes, scars, teeth, make-u- of homeowners who load up their front yards with light-uplastic pumpkins, ghosts and witches using enough electricity to rival the kilowattage of many Christmas p, tongues, ears, warts, blood capsules, noses, shrunken heads." Richfield and other garden supplier! also sell Halloween lawn ornaments, for the growing number displays. Other retailers you wouldn't think of as traditional Halloween stores don't miss a trick, finding ways to turn the season to their advantage. Walder.books, a national chain, fills windows with ghouls to advertise occult and horror offerings. Opticians drop a few rubber spiders and cobwebs among the eyeglass frames in their displays. They may not have any Halloween merchandise, but it never hurts to put your customers in a holiday mood. CANDY CORN For children, Halloween it as much about candy as costumes am parties. So candy makers produe millions of miniature candy bars and marshmallow pumpkins. And candy corn will inundate the country. You either love candy corn or hate it. Many people who eat it find they can't stop. Luckily for them, candy makers turn it out by the billions of pieces. E.J. Brach Corp., a leading Chicago-based candy maker, says it will make 14 million pound ,i candy corn this year, 80 percent of it for Halloween. It makes 30 million pieces a day, with machines pouring first the white layer, then the orange and yellow layers, into tiny triangular molds. They used to do it by hand; today, along with almost everything else, the manufacture of candy corn is automated and computeried. Is it good for you? Probably only if you need a sugar kick. The ingredients in Brach 't version are sugar, corn syrup, salt, confec,- - ' tioner's glaze, honey, dextrose gelatin, artificial flavor and ycltoV and red dyes. But as Brach's p5rfi out. it's fat- - and cholestcrol-frec- j so all you have to worry about ani the 100 calories that go w ith every ". ; '. . " ; 24 pieces. HALLOWEEN COUTURE : Fads are as important at Hallow . een as they are any other time pf i the year. So Disguise Inc. hasT; made more than 2 million Power ' Rangers costumes for children this year. "It is the most popular Halloween costume ever," said Dis- guise executive vice president Steven Cohen. d The may also be seen wearing outfits based on the Disney movie "The Lion King." well-dresse- '. trick-or-trea-t- er (See TREATS, Page A 10) ; |