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Show B-13 The Park Record Wed/Thurs/Fri, December 8-10, 2004 SUMMIT city TM Three unique resorts in one exciting town. Chamber of Commerce Convention & Visitors Bureau Letter From the President Tourism Symposium: A Day of Travel Industry Enlightenment Dear Chamber Members, I'd like lo extend a,warm lhank you to the I "ark C'ily community for turning out in great numbers to the Chiiraher'Burcaus annual Tourism Symposium on November 17th at The Yarrow. An array of industry statistics uid trends were revealed this year, so I'd like lo take this opportunity to summarize some of the key points made during our program of speakers. Kl'T\'2's meteorologist Sterling Poulson explained some overall patterns that influence the winter weather in our area and put forth his best effort to predict what is in store for the ski season. While the long-term drought remains, hi said to expect a normal amount of snowfall hut warmer than u-.ual temperatures through January. The Utah Travel Council's research coordinator Dave Williams, provided an overall picture of stale wide travel statistics, indicating that Summit ranks among the highest counties in the LOCAI MERCHANTS showcased The LATEST iN slate for tourism revenue. The ski industry gem-rates $760 million in I'lah Williams also noted some useful trends amongst WINTER fAshioN duiuNq The TOURISM travelers, such as the important role spas pla\ in one's vacation. SYMPOSIUM'S TRAdEshow. 52*^1 of Americans with a household income ol $150,000 or higher The Chamber Bureau held its annual Tourism have visited a luxury resort spa in the past two years. Travelers are also looking lor the best value and arc using Hie web to do so. He Symposium on Wednesday, Nov. 17 at The Yarrow Hotel. The noted that as the economy improves and fear of domestic terror beginning portion of the event featured a speaker component with o\er 150 attendees. Industry speakers included Sterling Poulson declines, things are looking up for the travel industry. from KITV. Dave Williams from the Utah Travel Council, Nan Nan Anderson of the Utah Tourism Industry Coalition Groves Anderson from the Utah Tourism Industry Coalition. Leigh and Leigh Von der risen o\ the Utah Travel Council addressed the Von Dcr Esch from ihc Utah Travel Council, Grant Reedcr from need lo support legislation for the stale to invest SIC million lo Delia Air Lines, Michael Berry from the National Ski ARMS market Utah tourism Yon dcr Ifsch icvcaled that international Association, Tania Lcichliter from Travclocily, and Cathy Miller visitor calls have increased due to the low I'.S. dollar value. She from the Chamber Bureau. also explained the need lo develop innovative approaches to Following the speaker portion there was a tradeshow market and brand the slate. Anyone in Times Square during New Year's should r>e on the look oul for the Utah tourism ads to with over 200 attendees. The iradeshow included a range of local businesses, allowing those who attended to gather upcoming appear on the massive NASDAQ screen. The Park Cily Chamber'Bureau and reson staff have been on the road promoting our destination at consumer ski shows across the country in October and November. Shows included Chicago (Nov. 4-7). Washington, DC (Nov. 12-1-4), Boston (Nov. 18-21) and Houston (Nov. 20-21). Attendance in all cities was good with the exception of NT which was a bit weaker. MtTEonoloqisT STERLINQ P O U S O N ExpUina PROCESS Of WEAThER |>RE<ltCTfON TIIE TOURISM Park City Winter Stories Pitched to Desert Dwellers Sincerely, Monty Coatcs The Chamber Bureau ht-lcl Us annual J^b Pair on Nov. 3 at The Yarrow Hotel and had 40 employers present with booth space and 300 prospectiu- employees in attendance. Thanks to boolh participants including: A Clean Sweep 1 louse keeping, Adecco, Albertson's, Bank One, Bear Creek fountry Kitchens. Bistro Toujours. The Canyons Resort, Cold Stone Creamer). David Holland's. Deer Valley Lodging. DcstinaiionVIR The Haling Establishment, Eddie Bauer. Egyptian Theatre Company Fiore", Goldener Hirsch Inn, Hampton Inn. Hold Park City. I.i/Oaihome. Miners Club, Park City Mountain Resort. Park City Municipal Transit, R&R Properties, Radiswn Inn. Park City. Resorts West, Shadow Ridge Resort Hotel, The Shirt Off M\ Back, Skis on ihe Run. Ski West. Inc., SOS Staffing. Stein IZrjksen Lodge, Slcin Erikscn Sport, Summit Honda. Sundance Institute, UPS. Wendy's International, The Went worth at Summit County, West gate Park City Resort & Spa, Wild Oats Market, and The Yarrow Hotel for participating in this year's event. As a part of the 2 00-4'05 Ixisurc Group marketing plan to promote summer business, the O B joined the National Tour Association (NTA). Membership in this organization offers sales aud networking opportunities wilb domestic and international motorcoach tour operators. Park City sales staff attended the NTA annual convention in Toronto that was held Nov. II - 17. Staff met with over 30 tour operators who could potentially bring their future inoiorcoach tours to PC. Our strengths in this market include competitive lodging rales, historic Main Street, Utah Olympic Park and our free transit system. SyMposium. seasonal information. Tradeshow participants included Advanced Transportation Services, The Art of Wine. Beyond Limits. The Canyons Resort. Deer Valley Resort. Done To Your Taste Catering. Easy Street Brasserie. Egyptian Theatre Company, Hebcr Valley Railroad, Ilelly Ilanscn Retail, Images of Nature Gallery, KampaL'Mikado. Lundstrom Chiropractic, Morning Star Balloons, Park Ciij Mountain Resort, Park City Transportation. Park City Yoga Center, Red Pine Adventures l.LC. Rocky Mountain Baskets & Gifts, Inc, Ski N Sec. Skis on the Run, Tanger Outlet Center, and the Utah Olympic Park. During the Iradeshow component there was a winter fashion show, highlighting the latest ski and snowboard fashion and gear from local merchants. Thank you to everyone who attended the 2004 Tourism Sjtnposium! Next we heard from Grant Ree.der of Delta Aiilines. He outlined numerous changes in store for the company whose third largest hub is Sail Ijke City. Delta is undertaking the biggest flight schedule ovcihaul in airline industry history Flight schedules and personnel will be increased in Salt Lake City, due in large part to the closing of Delta's Dallas hub. Flights will be added lo ke> West Coast and East Coast airports, and new markets will come into ihe mix. Delta's new customer-focused culture will Mark Bennett, the chambcr'Burcau's communications Desert Living and Estates West - along with journalists associated include the debut of re-furbished cabins and a simplified fare manager, recently traveled to Phoenix and Las Vegas in collaboration with Fodor'K Travel Guides. Tradeshow Week and the Society of structure. Bottom line is Park City will be positioned to benefit American Travel Writers. from more travelers having Ihc opportunily to fl> easil) into Salt with his PR counterparts from Ski Utah and the Salt Ijxkc CAB. L.iike City and visit our town and resorts Together they pitched various I 'tah winter vacation story ideas to a Las Vegas appointments included travel editors with the "The ski industry is alive and maybe even zrowing." variety of editors and freelance is. These two markets are importauilo Las Vfcgas Sun. Las Vegas Review-Journal, and some again some Michael Berry, president of the National Ski Area Association Park City, as from each cily there are numerous daily flights lots of local, glossy lifestyle maga/.ines. The Chamber will also stay in louch declared lo the audience The ihrec best t j s o n s ever alKtccurud skiers ami snowhoarders from a high-income demographic, and with all of these outlets and pitch stories in 2005 for those desertin ihc past'four years. Snowboarding continues lo grow in many travelers who seek out the specific lifestyle our town offers. dwcllcrs to escape the heat next summer with a mountain getaway to popularity with about 31**) of tickets sold national!) going lo Park City. In Phoenix they had meetings with two lifestyle glossies riders. He "noted that skiing is more affordable today than ever before, and new equipment making it easier lo Icam the pporl has hooked more people. We attended Mundo Continental in Houston on November 9lh, 2004. Continental Airlines flew in top Tania Leichliler of Travelocily addressed trends in agencies from Mexico who were unable to attend Ihe seminars held in Mexico this year. The agents were online travel with some remarkable figures. In 2004 $54 billion in split up into fS groups and given presentations throughout the day on Continental's destinations. Park City travel was sold online, a-20co increase over 2003. By 2009 this number will nearly double lo an expected $91 billion Currently was one of the presenters and we gave six presentations oil our destination to the groups of agents. We air travel accounts for the majority of online travel bookings. By distributed the Spanish-translated international lodging brochure to the attendees. 2009 online lodging will equal airline bookings. The Chamber's marketing director, Caih\ Miller outlined our aggressive marketing programs for tin- ski season *Our staff has travek-d across three continents to promme ParkCii) during the past few months. Forty pages of advertising are set u> run in 15 different publications from October lo January. We are undertaking a direct marketing campaign to American Express card-holders who have skied in Colorado during the past two •••••••••>•:&•;. years but nol in Utah. Delta is targeting 300,000 ol their skier flyers with Hie Quick START message. t Our new Tourism Symposium format featured a iradeshow mixer and fashion show. This provided nn enjoyable networking forum for the business community and a chance lo see what's hoi in winter fashion. I'd like to thank the many local businesses who participated. We hope that everyone was able to luirn valuable information about industry trends from our line-up of insightful speakers. Thanks to Courtney Stem and Barbara Wainwright for ,-t: ii. ••is* 1 ! putting together such a successful program. Here's to a fantastic winter season! Thanks to Annual Job Fair Participants Park City Represented at Fall Consumer Trade Shows be^t Quarterly Breakfast Welcomes New Members The Chamber/Bureau recently held a quarterly New Member Breakfast at the Prospector Square Lodge & Conference Center on Wednesday, Nov. 10 with 30 new members in attendance. Breakfast was provided by The Gateway Grille. Members that attended include Advanced Transportation Services. American Mailing Services. American Skiing Company, Bank One'Silvcr King Office. Curb It Recycling. Dr. Rcnato Saltz, El lie's: Personal Cooking & Catering, Hart Howcrton. Key Bank. Kids' Kollection, Mary Jane's, McDonald Financial Group Key Bank NA, Midway Printing, Mountain Trails Foundation, MWI, Park City Internal Medicine-Pediatrics. Pensions West, Inc.. Powder for the People, Progressive Benefits. Summit Honda, Swaner Nature Preserve. TCI Travel. Terzian Galleries, and Utah Vacation Homes. Thank you lo all of the new members who joined us for the informational breakfast. The Chamber/Bureau is pleased to welcome the following new members: A Canyons Getaway Private Rental 2025 Canyons Resort Dri\e, 8A2 Vcra Savage Phone: 858-6S9-04S2 vcrasavaget? sbcglobal.net www.vrbo.coin'43550 Adecco F-mploymcnl Staffing 1875 South State Street. Sle 1100 Mary Behntrt Phone: S01-764-9882 Fax: 801-764-0225 ma ry. be hncrtf"1 adecco na.com www. adecco usa.com Axial Growth Realty Consultants. PC. Real Estate 1755 Prospector Drive Lisa Salisbury* Phone: 435-513-1794 Fax: 435-647-0606 [Salisbury (<rremax.net www.parkcityrcsortrealcstalc.co m BC's Door-to-Door Ski & Snowboard Rentals Delivered rental skis & snowboards 4922 NH Meadows Drive Bryn Carey Phone: 435-640-1402 bry ncareySyahoo.com www.doortodoorskis.com Vui\le 1 love my job <is president of Zinns Park Ciry Bank. One of the biggest reasons it that I get to help my clients achieve their financial RoaLi. They're uor just account number* lo me. They're iny friends and neighbors. Some of them I've worked with for years, and some I just mci vxstcrdjy. Doesn't matter. We're .ill on -i first n.iiiic bam around here. Bunkers hours? I never keep rhem. If my clients can't conic to the batik, I'm willing tu bring the tank to ihnn. I'm alwiys willing to nicer ihcm alter hours to help them with their finances. If this sounds like the kind of txink you'd like to da biipineM with, give n»c a calL Ijotal. Ccnvaixeni. Full StrvUw P*rk City fflflet 1100 SrawCrMk Drim M7-0041 Klmbati Jiina bit Offke 17i9 Wtt< L't ma Way (,5 b SSJC ZIONS PARK CITY BANK HAVEN'T FORGOTTEN WHO KEEPS US IN BUSINESS.* Bacchus Wine Bar Restaurant 442 Main Street Mcshcllc Oliver Phone: 435-940-946* Fax: 435-604-681 o jmeshelle (yyahoo.com www. bacchusparkcity.com Drcamqucst Ski'Boiird Adventures 1125 l£. Foxcrcst Drive Stephanie Monliconc Phone: 435-647-0990 Fax: 435-649-6326 stephanieCfl-dreamquestsports.co m www.drcamqucslsports.com EUJe's Personal Cooking & Catering Catering 1032 Cutter Lane El lie Shropshire Phone: 435-615-6987 Fax: 435-615-6987 cllieparkcity@aol.com www.elliesparkcity.com Freedom Chiropractic Chiropractor 1012 L'le Blvd. #210 Dr. RJ. Raven Phone: 435-055-7789 ejravcn<<< parkercc.edu Julie Hopkins Individual Membership 2409 Fairway Village Drive Phone: 435-940-9996 jhopkins@powerniusic.com Koko Espresso, Inc. Coffeehouse 1612 W. I'te Blvd. #106, Kimball Junction Rencc Kokoszka Phone: 435-615-0464 kokoespressofocomcast.net wwAv.kokoespresso.com My Time Fitness Health Club 8208 Gorgoza Pines Road Kathy Wiehc Phone: 435-655-1555 Fax: 435-649-8155 wiehert? burgoyne.com RE/MAX Mountain Properties Real Estate 1755 Prospector Avenue SI 01 Ron J. Wilstein Phone: 435-647-3629 Fax: 435-647-0606 ron<p'ron wilstein. com www.pc mountainpropcrties.com SunrLse Builders, I X C Builders •900 W. BitncrRoadL-13 Frank Anthony Pry by la Phone 435-658-2726 Fax: 435-658-2728 Tax Masters, Inc. Accounting 1662 Bonanza Drive. Suite 4-B Sand> Webb Phone: 435-658-1040 l:i)X. 435-645-7637 webta.x^aol.com Utah Vacation Homes Property Management 4411 South 2950 liasl Tristan Webb Phone: 800-667-9456 Fax: 801-424-9484 infof5utahvacalionhomes.com www. utahvacationhomes.com Your Insurance Solutions, LLC/AlLstale Insurance Insurance 1662 Bonanza Drive, Suite 4-B Tern Webb Phone: 435-615-1602 Fax: 435-615-1697 sandywebb@allstatc.com www.082961 @allstatc.com |