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Show Wed/Thurs/Fri, December 8-10, 2004 The Park Record B-12 Study examines violent behavior in commercials Parents urged to supervise children watching commercials during sporting events Less of life's little worries. "It's a lot more comfortable with American Family!' James and Jodie Tierney started a life insurance policy right after their daughter Mollie was born. Why American Family? "Our American Family agent put out all the options and let us make the decision. No pressure," says James. "She's down-to-earth and friendly," Jodie adds. To find out more, call your friendly American Family Insurance Agent today. Julie Larson Park City 1600 Snow Creek Dr., Suite 1G 435-615-7716 jlarso1@amfam.com American Family Life Insurance Company Home Office • Mfidison. Witcofain 53T03 www. a mla m. com AMERICAN FAMILY O20O4 All your protection under one roof NA-001106R»v 01/04 CHICAGO (AP) A study of commercials during major sporling events found nearly one in five displayed behavior deemed unsafe or violent, prompting the researchers to urge parents to liny I and supervise their children's exposure to televised sports. The nearly 1,200 commercials studied all aired before 9 p.m. Eastern time, primarily on network television. The report, which appears in December's issue of Pediatrics, comes amid a crackdown by federal regulators on TV indecency, spurred in part by the Super Bowl half time show on CBS last February during which singer Janet Jackson's breast was exposed. A steamy intro to "Monday Night Football" attracted criticism tor ABC last month. The study's lead researcher. Or. Robert Tamburro, said he hopes to evaluate sexual content in commercials, along with alcohol- use. in a future study. Tamburro is an associate professor of pediatrics at Penn State Children's Hospital in Hershcy, Pa. Both the Federal Trade Commission and Federal Communications Commission can receive and investigate complaints about commercials. In March, the FTC expanded its consumer complaint system to categorize and track complaints about media violence, including advertising, but has not released any of the data. An official with the American Advertising Federation criticized the study .as subjective, relying on the judgment of two investigators. Clark Rector, a senior vice president for government1 affairs at the AAF, said most sporting events draw an audience that is predominantly male and over 21, which means advertisers design commercials for them. Still, Rector said he did not think the numbers were that high for violent content, comprising S.5 percent of the commercials analyzed. "('Hie researchers) are taking a look at a minuscule amount of commercials during programming that's skewed very heavily toward adults," he said. "I think they're kind of looking for problems in the wrong places." In response to the study. ABC released a statement saying the network "reviews every spot to ensure that behavior is safe and appropriate for our audience." CBS also said it has a division that reviews commercials to make sure they're airing in the appropriate time period. NBC said it had no comment on the report, and Fox did not return a call for comment. Tamburro said he got the idea for the research several years ago after watching the World Series with his 9-year-old son. Until then, he had viewed sports as "safe TV" for children, said Tamburro, who conducted the research while at St. Jude Children's Research Hospital in Memphis. Term. "After the first inning. I saw some commercials and thought, 'I'm not so sure I want my son watching some of this.'" he said. The commercials analyzed for the study aired over a'yearlong period starting Sept. 1. 2001. during events including the Super Bowl. World Series. Masters golf championship, Daylona 500 car race, NFL games, NBA games, college basketball and the Winter Olympics. Two physicians were assigned to look for either unsafe behavior or violent content. When they could not agree, a third investigator was brought in. Unsafe behavior was defined as action that could have harmful consequences _ such as not wearing a helmet while bicycling or crossing a street without looking. Violent behavior was defined as intentional physical content or the threat of such an action _ such as a fistfighl. a gun being pointed at a person, or a bomb exploding with people in the vicinity. Of the 1,185 commercials, 14 percent displayed unsafe behavior and 5.5 percent depicted violence, according to researchers. The Super Bowl had the highest proportion of commercials with unsafe or violent behavior; the Masters had the least. Of all the commercials depicting violence. 48 percent were advertisements for movies, and 38 percent were commercials for television programs, according to the study. AT YOUR SERVICE to Park City's professional services AUTOMOTIVE REPAIR MERCER AUTOMOTIVE & DETAILING. AAA Certified. 15 years in the area Located in the heart of Park City. Repairs on all makes and models. ASE Certified Technicians State Inspections, tire repairs, oil changes, scheduled services Full service detailing 435-649-AUTO (2886) Se habla Espanol DENTISTS Park City Dentistry Ronald T. Cohn, D.M.D., PA. • 22 years experience • Prevent dental problems in the future • Look and feel good • Painless dentistry • Expect the best results from an artist 1600 Snow Creek Drive Suite A • Park City 435-649-4343 Canyon Dentistry B. John Dingman, D.M.D., P.C. • Relaxed, Pain Free Environment • Personalized Family Dental Care • Prevention Oriented Practice • Advanced Cosmetic Dentistry • Metal Free Restorations 4343 N. Highway 224, Suite 201 Park city, Utah 84098 435-658-4746 Park City Oral Surgery Wade A. Peers, D.D.S • IV Sedation • Wisdom Teeth • Dental Implants • Oral Lesions/Jaw Surgery • Dental/Facial Trauma • 1612 W. Ute Blvd. Suite 205 Park City. UT 877-615-9840 HOME HEALTH CARE Applegate Homecare and Hospice 201 5 Sidewinder Drive* Phone: 435-647-3765 Fax:435-654-9110 Home Nursing • Physical, Occupational, Speech Therapies • Home Health Aides • Hospice • Homemakcrs • Respite Care Allow us to provide you with the personal i'/cd care you deserve. Horizon Home Health 131 N. Main, Kamas 435-783-5990 Fax 435-783-5991 Skilled, pediatric, maternal-infant nursing. • Physical, occupational and speech therapy •Home health aiddes, personal care assistants, homemaker services •Home monitoring Our five areas of excellence: •Orthopedic rehabilitation •Cardiac care / Monitoring •Diabetic Educators •Pediatric Care •Wound Care INSURANCE Judy K. Hanley Insurance agent. Farmer's. Auto, home, life, business, health insurance 1612 Ute Blvd Suite #209 Park City, UT 84098 Business (435) 649-8656, Home (435) 649-7607 FAX 435-645-7245 LAWYERS UTAH DUI DEFENSE HOTLINE 1-435-645-2515 for FREE Recorded Message or if you would like to speak with an attorney immediately you may call Troy Ayres at 435-513-1393 www.utahduihotline.com credit cards accepted MEDICAL DOCTORS P « k Qtf Ftmfly Heahh and Urgent Core Center •1665 Bonanza Drive •(435)649-7640 •Open 8am to 9pm •7 days a week for urgent care. • Appointments 8am to 8pm Mon-Sun. •Adult and Pediatric Medical Care •Urgent Medical Conditions and Trauma. •X-Ray and Laboratory Services Family Practice Physicians •Joseph Albano, MD •Robert W Barnett, MD •Cress R Bohnn, MD •Robert J. Evers, MD •Joseph Ferriter, MD •Chris Hayes, MD •Camellia Koleyni, MD •Charles Morrison, MD •Sandra Vanleuvcn, MD •Robert Winn, MD Pediatricians •Maggie Salem Hull, MD •Robert Winn, MD Certified in Sports Medicine •Joseph Albano, MD •Cress R. Bohnn, MD •Robert J. Evers, MD •Chris Hayes, MD Family Nurse Practitioners •Herb Leplcy, FNP-C •June Nccley, MS,APRN,FNC-C •Kathleen Thomas, MSN.FNP Physician Assistant •Eileen Price-Burke, PA-QRN HEALTHSOUTH Surgery Center of Park City 1850 Sidewinder Dr. #120 (435)615-0240 Endoscopies, and Colonoscopies, Ear, Nose and Throat, General Surgery, Hand, Ncuro Surgery, Gynecology, Oral, Orthopedic,. Otolaryngology (Head and Neck), Pain Management, Plastic, Podiatry, Urology, Experienced staff committed to exceptional, personalized care. Please, contact us for surgeon information. Hours: 7 am - 5 pm, Mon. - Fri. I MEDICAL DOCTORS MEDICAL DOCTORS MEDICAL DOCTORS OB-Gyn Associates Board Certified, Obstetrics, Gynecology, Fertility, Pelvic Surgery Offering Bioidentical Hormone Therapy! Dr.Stephanie Singer 1820 Sidewinder Drive, Suite 115 Park City, Ut (1" floor Health South Building) Open M-F No wait required. Same day appointment available. 435-655-6617 Orthopedic Sport Medicine Spinal Evaluation and Surgery Les J Harris, MD Office Located in Snow Creek Emergency & Medical Center Michael Giovanniello, MD Jackson Maddux MD Board certified 801-676-SMART (Salt Lake City) SALTZ PLASTIC SURGERY Renato Salt*, M.D.; FACS Certified by the American Board of Plastic Surgery www.saltv.plasticsurgery.com Conveniently located in Prospector next to Health South Surgery Center in the Rosenberg-Cooley Clinic V820 Sidewinder ' > Park City '655-6612 (adjacent to Dan's) 649-7407 Salt Lake Office 801-269-2802 Rosenberg-Cooley Clinic Knee • Shoulder • Spine • Specialists Thomas D. Rosenberg, M.D. Vernon J. Cooley, M.D. Michael H. Metcalf, M.D. Charles C. Rich, M.D. Larry G. Leonard M.D. Mark E. Moritz, D.PM. 1820 Sidewinder Dr. Suite 100 Prospector Square 655-6600 Snow Creek Medical Center 1600 Snow Creek Drive (adjacent to Dan's Foods). 435-655-0055 Walk in Visits Welcome, Short Waiting Times, Primary, Urgent, Emergency and Trauma Care, On Site Orthopedic Consultation. Pediatrics, and OB/Gyn. Open 365 days per year Board Certified Emergency Physicians • Lisa Anderson, MD • Kathy Atkinson, MD • Arnold Finkleman, MD • Robert Gannon, MD • Kristen Jahn, MD • Larry Orosz, MD • Mark Paradise, MD • John Silverman, MD Board Certified Family Practice Physicians • Julie Dolan, MD • Brian Rush, MD Board Certified Obstetrics & (gynecology • James Roth, MD Summit Pediatrics has relocated and expanded. We honor most insurances and medicaid plans. Quality care for infants, children and adolescents. Well child exams, adolescent and behavioral medicine. Sport and Scout physicals. Currently scheduling 6 days per week with urgent care clinics in the evenings and Saturdays. Leslie Webster MD, Kathy Ostler,'MD and Lena Terry M.D. 1790 W Sun Peak Dr. Ste.AlOl, Park City, 435-6550926 and 906 So. Main St., Heber City, 435-657-0101 and 24 hr. on call coverage 435-615-8866 The SMART Clinic •Sports & Spine •Minimal invasive spine surgery •Endoscopic laser disk surgery •Electrodiagnostics/EMG Scott Adelman MD Duane E. Townsend, Gyn/Oncology FACOG - Board certified Integrative Medicine r How to make estrogen SAFE!! 435-901-8123, Park City Trust your healthcare to the most experienced Gynecologist in the PHYSICAL THERAPY Intermountain West. Learn how to SIGNIFICANTLY REDUCE THE TOSH Physical Therapy RISK of breast, uterine, colon and .1850 Sidewinder Drive, Suite 310 prostate cancers; heart disease and Park City Medical & Office Plaza Alzheimers. Open Mon-Sat (435) 647-5955 Our therapists have served the comPark City Internal Medicine munity for the past 12 years. TOSH is Pediatrics the official provider for the U.S. Ski, Primary care for infants to seniors. Snowboarding and Speed Skating • Adult and pediatric medical care • Well care and preventative medicine Teams. Our therapists are experts in the field of physical therapy. We spe• Acme and chronic illnesses cialize in orthopedics arad sports medi• Yeomen's health cine. Most insurance plans accepted. • Health and wellness promotion Physical Therapists: • School, sports and camp physicals S. Marlene Hatch, PT • Same day appointments available Laurie Savage-Wing, PT • Evening and weekend hours Jan Watts, PT, ATC • Hablamos espanol Beau Johnson, VIPT Board Certified in Internal Medicine Occupational Therapy: and Pediatrics Kathleen Papi-Baker, OT • Viet Nguyen. MD, FAAP Athletic Trainers: • Penny Peacock, M D Steve Brace, ATC 1612 West Ute Blvd., Stc 112 Krista Clayton, PTA (In Kimlxill Junction behind Wendy's Robyn Hase, ATC Hours: M-TH: 10-7, F:10-4, S 9-12 Kyle Wilkens, ATC Phone: (4350 655-3309 Accelerations: Steve Sherwood, MS, ATC Jim Walker, PHd lldikoStrehli, BS Park City Plastic Surgery Massage Therapy: Larry G. Leonard, M.D., FACS Christine Heidiklang, LMT Board Certified in plastic &: Pam Green, LMT reconstructive surgery. 1795 Sidewinder Driver, Suite 200 Clayton Building/Prospector Sq. PSYCHOTHERAPY 435-647-0074 University of Utah Hospitals & Clinics Summit Health Community Clinic 1750 W. Sun Peak Dr. 647-5740 • Adult, Pediatric and OB/GYN 8:00 am to 6:00 Monday-Friday Sat. 8:00AM to ] 2:00PM • On-site Pharmacy 8:30 am to 6:00 pm Monday-Friday Sat. 9:00AM to 12:00PM Board Certified Infernal Medicine Mary Parsons, MD Board Certified Family PracticeJoseph Berman, MD Natascha LautenschJager, MD Board Certified Pediatrics American Academy of Pediarric FcJ.low Karen Lantz, MD OB/GYN Tina Fought, Certified Nurse Midwife OPHTHALMOLOGY Mountain Valley Eye Institute at Park City Vision Center John B. Fassio, M.D. Board Certified Ophthalmologist Providing comprehensive medical and surgical eye a r e in Park City. 1920 Prospector Aw, Park City, Utah 84060 (435) 658-3090 Roxi Nelson L.C.S.W. Licensed Clinical Social Worker is now accepting new client referrals at Mountain Strength Wellness Center located in the Deer Valley Plaza. Specializing ip psychotherapy with children, adolescents and adults, personal and life coaching and emotional wellness. Including substance abuse, individual and couples counseling, adjustment issues and anger management. For appointments contact 615-7600 or 714-0901. Located at 1375 Deer Valley Drive, suite 206. PRIVATE 6CH00L PARK CITY ACADEMY An independent, Christian, college preparatory school that welcomes a diverse community of students. Some Reasons Our Students Achieve Utah's Highest S.A. T. Scores: • Small class sizes of 18 students or less with dynamic teachers! • Personalized excellence program for each student • Integrated curriculum with specialists in Fine Arts, Music, Foreign Languages, Science, Compputers, and Physical Education • Member Core Knowledge Foundation • Competitevc Sports - Member Wasatch Athletic Conference • Outdoor Education Program • Character Building &c Community Service For information call 435-649-2791 3120 W. Pinebrook Rd Park City, Utah 84098 THE COLBY SCHOOL An independent, non-profit school providing academic excellence in a caring community. Our students benefit from: • Research-based Tribes Model • Small class sizes (16 or less fro K-S, 12 students with two teachers for pre-school) • Integrated curriculum blending art, music , foreign language, and physical education for all students in Pre-School through 8th grade • Hands on Science Exploration in partnership with community organizations • Service learning • Outdoor education For information call 435-655-3966 3770 N.Hwy 224 Park City, U t 84060 www.thecolbyschool.org Imagine our child at The Colby School • ' " * ' . % • |