Show Auto Company Head Tells Ts' of f Visit to the 7 i Big M Maxwell Pla Plant t When N. N T. T Porter and Governor William Spry returned from the factory factory factory fac fac- tory the vf-the Maxwell at Detroit Mich ii h. h a few tew c days ys ago they brought back lack with them the conviction that the car car produced by this company war iwas the best be obtained In the class of less expensive cars Mr Porter Is president and Governor Spry Spry- is one ane of the directors of the Utah-Idaho Utah Motor company and the object of their visit to the Maxwell factory was the investigation of ot the manufacturing facilities tion as as' welt well as the product of the Maxwell Motor company with a view of adding the Maxwell to the line of cars cars now now handled by the Utah-Idaho Utah Motor company According to Porter great re t claims had been made by the Maxwell people asto as asto asto to the of the M Maxwell car car and and the Utah-Idaho Utah Motor company desiring desir- desir Ing to add a carof car car- of this class to comp com com- p pete et this line Une of pf motor vehicles the directors di- di rectors rectors bf tile the Ut Utah Idaho Idaho h Motor company company company com com- pany decided that a personal investigation investigation investigation gation of the factory and the machine manufactured would be t the e most direct and conclusive t test st of th the desirability of the line Want Good Machines The Utah-Idaho Utah Motor company has carefully maintained a high standard In the various grades of cars handled and President Porter states that no lines of doubtful value will be bP allowed to to appear under tinder this company's name When seen yesterday he said Our visit to the Maxwell plant was highly interesting and in many maJY ways a n revelation to to both Governor Spry and myself of what modern factory organIzation organization organization organ organ- means when it attains its highest highest highest high high- est efficiency y We were were royally entertained entertained entertained enter enter- in Detroit by John Yoke the financial manager of the Maxwell Motor Motor Motor Mo Mo- tor company company- and who by the thee way is claimed to be one one of ot the leading financiers financiers financiers finan finan- ciers of America and Mr Stebbins the sales m manager nager of the Maxwell company com com- pany Both gave us practically th their ir entire time during our three days' days stay In Detroit and the visit was made mado pleasant for us indeed Of course we were there on on business bustness and most of our our- time was taken up Inthe in inthe inthe the inspection of the Maxwell plant arid and the Maxwell organization and and tp tp say that the Maxwell factory represents represents represents the acme of perfection in modern modem efficiency is nothing short of the tn-Ith tn Makes Entire Car Cap i ft The Maxwell company compan niah manufactures fac- fac tures In hr Its plant plant- plant practically J under one roof the roof the complete automobile and we were fortunate In being able thereby there there- by to see the work of construction of every detail in the mechanism of a complete machine We Ve saw the innermost innermost inner most workings of ot a huge ing institution that is capable of turning turning turning turn turn- ing out c complete automobiles a aday day and is making arrangements to double Continued on page 9 JiTO TO COMPANY HEAD COMPANY HEAD k i Continued from page 8 8 p citY in 1917 It is a sight nevo nev- nev the great daylight daylights o be e forgotten the forgotten I s filled with long rows of machin- machin with like clock-like precision it iID hundreds and hundreds of l e mechanics who have attained I degree of efficiency in motion and and depart- depart gating lost motion t after fter department each of which s exclusive function and each k ng to capacity vi ite it d the laboratory where wheres s eel el 1 subjected to th the most crit- crit I 1 analysis We Ve saw theIs thes the I Is s ite te Wt weighing scales and dif- dif ie kinds of testing testing- machines where r r ort sort of material that enters Into S of a Maxwell car Is r bh and examined be- be accept d for use saw saw aw the fhe great g eat drop forge plant r finely tempt tempered red d steel Is prot pro- pro and t the great foundry where trig k are made h me ne Shops I Jr ir departments vis- vis grere fre r gre ho hI machine nl shops where au- au tlc tic screw making and gear cut cut- Machines tuni turi out thousands of ot r. r and sears gears e every ery day another hop was wa filled entirely with huge turning out cr crank shafts for the well ll car cat and the tool room the theng theng ing ng room loom the cutting room and h cylinder dep department as well hc fie i a i shops and fender de dents deenis de- de I enis were vere wei e also examined I f ft i r f wP p had thoroughly fever ver very phase of of the construction I form of material used and all of of ot and then the Ithe business end of the the executives of the factory added that here was the car that represent sent the Utah Idaho Motor any any in ui the intermountain West to tot pst st t advantage x and maintain the nation ati n that w we e have set out out- outto to gain l tr company compan n our return to Salt Lake the thed d 1 of directors met with W. W Jt J. Lathe LaT La- La T the assistant zone zone supervisor e. e Maxwell company compan who came from headquarters at Portland to torF torr rr rF with us in the matter and we ve eted ted final arrangements with Mr i se se to take over the line Une sign signed d for all the Maxwell the factory can possibly ship us nUke many manufacturers of auIles auiles au- au Jilles iles at the present time the Max- Max company c operates on such a huge and has its workings figured to toa toa a ety that thai materials have been ased asell way In advance ance and the war affecting either the production or orrice orrice orrice rice of the Maxwell car Mr LaJ Lai La- La i J assures us that We ve will be able Ply Maxwell cars as fast as the thed nd d warrants and we yve we weare are are antici delivery of from four to five ds of Ma Maxwells every week this Idabo Idaho Utah Motor company re re- re eighteen Maxwell cars on Its floors Saturday morning according to Sales Manager gives ves the company a good lying flying with Maxwells and four t to o purchasers were r reported ported Sat- Sat expert factory mechanic will aris arils ar ar- ar is ils week from the Maxwell fac- fac take charge of the Maxwell ser- ser where special atten- atten ill be given to the cars of f the theoP theof oP of f Maxwell Ma customers |