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Show Big-Town Football Games Prove Mintrfor Merchants 0 MMMMMtMMaVPlHBHM' sswaesssssassssssssBssssaj, . "-Vte WHBBHHHBBHKBIBRBBBI&BtBBBtBtHltBfH Br Associate Fraee Uptown cash registers ring In echo to campus touchdowns. The dollars and cents value of football foot-ball to a college town Is In direct proportion to the frequency and Importance Im-portance of the team'a scoring. Crowds follow a winner and desert de-sert a loser. And tha bigger the crowd the bigger the profit. That's ths answer to the question: ques-tion: What Is a winning football team worth to a community? Pitt, Carnegie Tech - and Du-queene's Du-queene's 1937 grid teams attracted enthusiasts who apent an estimated estimat-ed S3.000.000 In Pittsburgh. (Credit for 13,000.000 of this went to Pitt) : Yale's fins alssen was math more than half a million dollars to New Haven merchants. Berkeley ledger sheets showed a big increass In profits resulting from California's championship club. Philadelphia authorities place the value of the Army-Navy game at $3,000,000. Hotel had the S. R. O. sign out during the big gams and profited Immensely through smaller con-testa con-testa Re eta u rants did rushing busl-l nessea Garage storage space was at a premium. Movie houses were filled. Transportation companies required extra equipment And the snow and rain, which hurt some businesses, aided sellers of umbrellas, umbrel-las, slickers and overshoes. David Olmatead of tha Pittsburgh Pitts-burgh convention bureau estimat- I ed the Pitt-Nebraska game, which ' drew 71,000, was alone worth . $760,000 to steel city merchants. TO SANDVVICHMAN KODINSKY A winning football team means a lot of trouble. There were 35,000 out-of-towners at Pitt's Nebraska game. Says Kodinsky: "We did 200 per cent more business, but couldn't take care of 'em." TO BARBtR SACCO A winning tesm eaa prove worse thai worthies it can hurt his business. On tame days regular customers can't park their can. Even tha football players he shaves desert him. TO GABAGEMAN ADAMS A whining team means many more cars to park every Saturday. Sat-urday. But ingenuity- can increase business in ether lines, too. TO SHINE-BOY JONES A winning team means a shower ef dimes. Tha bigger the crowds tha better bet-ter be likes 'Hike Says Jonas: "Tha fans may not bay shaves or haircuts, but they fleck la for shines." There Is such a thing as too many grid visitors. They couldn't get In our door the dsy .of the Nebraska gams. Ws did a 300 per cent Increase in business, but we just couldn't handle the mob," explained Par!! Kodinsky, Pittsburgh sandwich shop manager. "It's always worse trying to take care of a mob, giving you the rush act And Sam Sacco. a barber hear Pitt's stadium, moaned: "When the big teams come, the fans park so thick even my regular regu-lar customers can't park anywhere near here. In fact, on big game days, business ain't so hot." But Allen Jones, Sacco's shine boy, Just grinned: Those crowds sho' do look good to ms. Tbey may not buy shaves, but they want their shines." Frank T. Adams, a filling station man, outsmarted his competitors this way: "Havs your car greased while you sea tha game," his alga read. "It costs only 26 cents mora than if thsy paid to park, and they get a grease job to boot' ha explained. New Haven merchants figured they would have made another (230,000 had not rain spoiled two games and bad not tha big Harvard gams been played at Cambridge. "It's a -natural1 that fills tha stadium. sta-dium. And those Harvards are tha best spenders In tha U. 8. they're tha 'eavtar and champagne' crowd," one Nsw Havea business man said. An estimated 100.000 out-of-town-srs saw Yale's games. Each, It oniiim ee ronowtn rs |