Show DODGE DEALERS HEAR F F. F H H. H AKERS Under tinder tho the supervision of ot F F. H. H Akers director of sales ales for lor the thc Dodge division of the tho Chrysler corporation corporation cor cor- Detroit more than Dodge dealers and field representatives tives from the intermountain terri tern territory tory convened Monday at the Hotel Utah to receive advance information information tion on the company's aggressive advertising and merchandising on Dod Dodge e trucks for 1936 Other officials from the main nairi plant at Detroit who assisted Mr Akers in conducting this meeting were I. I L. L G. G Ouellette executive assistant assistant as as- to the general sales manager mana mann ger Fred Sage chief engineer of ot the Dodge truck division and J. J J L Dunn of the sales department Charles I. I L. L Brower Dodge re regional regional to- to gional manager with headquarters at nt Seattle Roy Lovell district truck representative at Salt Snit Lake City and L. L H. H Brockbank general manaKer manager mana mann ger Ker and Seth M. M Ober vice ice president president president dent and director of ot sales for tor the Lyman Oberg 11 M Motor o 0 t tor o r company compan Dodge distributors were other officials officials of ol- attending The Salt Lake City meeting is the first of ol a series over which Mr Aker will vill preside and which will take him to Los Lo Angeles San Fran Fran- cisco Seattle and Spokane These meetings are an Inn Innovation innovation ova tion lion in the industry Mr Akers said Monday mornin morning Forty seven per cent of ol the trucks now in service arc are obsolete vehicles obsolete vehicles purchased purchased pur pur- chased in 1929 and before With this high percentage of ol obsolescence and with the greatly increased business business busi husi- ness activity of ot the country countr at large we expect the 1936 truck business to be from 10 io to 20 per cent greater than it was in 1929 Mr Akers also pointed out that the industry has hR found no weak spots in the entire country Mondays Monday's program included the dealers' dealers meeting Monday morning luncheon for the group at the tho Hotel Utah and showing of ol the complete Dodge truck line at the Coconut Grove ballroom in the afternoon The Salt Lake City showing of ol trucks is the first in the entire country Mr pointed out giving ing the city primary importance in its reaction to the 1936 product Speaker I c i F. F H. H |