Show Importance of 01 Quality Qualify Stressed by I Speaker Importance nce of quality in merchandising dising and advertising was stressed by R. R T. T Porte president president-cf cf the Publishing company in his hs address address' before the Salt Lake Advertising club at the Newhouse h hotel tel Wednesday Emphasis on price rather than quality has created a disturbed business bustness busi bust ness condition Mr 1 Porte said Cheap in price may men mean cheap in quality High priced g goods in the meaning of ot not being cheap in price arc are frequently the less leS expensive because because because be be- cause of the quality represented In many advertisement the price overshadows the articles This is poor advertising as I see sec it Sound advertising ad should create a desire for an article price to be a second consideration consideration con con- or at least leas not the controlling control control- ling factor The merchants sell seIl goods not dollars M. M L. L Cummings Jr president of the club announced that arrange ments meats were being made for a special meeting on December 21 at which Walter A. A Folger of San Francisco president of the Pacific Advertising Clubs' Clubs association will wUl be the speaker |