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Show IgFfItie for medium-pied cis Briscoe Distributor Predicts Even Greater Popularity for Light Autos. L. C. Miller, general manager of Miller-Cahoon company, statf-a that, notwithstanding not-withstanding the heavy calls for money from the public to meet war demands, business in most lines is very satisfactory. satisfac-tory. The prospects of large crops at ood psices keep the average buyer in an optimistic mood. On every side we see indications unmistakable un-mistakable evidence that "business as usual" is the spirit of the year. In the automobile field I am convinced con-vinced that it is a case of "business as usual" only more so. In other words, the demand for the medium-priced car is greater than ever before in the history his-tory of the industry. . Those observations are not alone my own. They are shared by the hundreds of Briscoe dealers I hroughout the nation. na-tion. They ure shared, by men like R. I-.. DeLisser, who handles the Briscoe in the New York territory; by men like Harry .Serlls, who handles the Briscoe in Kansas City, and who last year sold in his territory on an average of four Briscoe Bris-coe cars per day for the year. These men are in position to judge, and to judge accurately. They are men who feel the public pulse men whose past selling successes have shown a keen ability to sense what the public wa nts a few hours before the public wants it. Economic conditions are such that the medium-priced car occupies an enviable niche in the present-day scheme of things. Sensible economy is the national watchword, and what economy is more sensible than motoring economy ? Here is economy which actually effects a saving. sav-ing. The first cost of the medium-priced car is In no way a strain on the pocket-book pocket-book of the man who Is at all able to bny motoring pleasures. Take the cost of a Briscoe for example SS25. Here is a sensible investment that brings just as full a measure of motoring joys to the owner and his family as will an investment invest-ment of heavier proportions. In building the Briscoe, the manufacturer's manufac-turer's guiding thought has ever been to build a car to bring the joys of really comfortable motoring to the masses. To no single class are the profits and pleasures of motoring so needful as to the great middle class that makes up the bulk of this nation's one hundred million. mil-lion. To this great middle class the medium-priced car appeals strongest, for it in -no way suggests upkeep costs that ruin the pleasure. So to the medium-priced medium-priced car an ever-increasing proportion of people are looking for their motoring pleasures in 1918. Clearly, the higher priced car is for the few. the medium-priced car for the many who seek ease and comfort and all-round utility in their motor car. T look to 191S to be the medium-priced car's greatest year the greatest year for all dealers who sell them. I am convinced con-vinced that in 1918 the medium-priced car will more definitely than ever establish estab-lish itself as the real standard of motor mo-tor car pleasure and economy. |