Salt Lake Tribune | 1917-06-24 | Page 27 | Diamond T Trucks Attract Attention

Did T TRUCKS ATTRACT ATTENTION Remarkable Show of Inter-, est Is Reported by Shar- man Auto Co. a j A remarkable show of interest is reported re-ported for Diamond T trucks by the Sharman Auto company, who recently secured the agency for the interraoun-tain interraoun-tain region. Until introduced .by this firm the Diamond T was almost unknown un-known here, so that the interest it has awakened is truly striking, declares Mr. Sharman. "We are now blazing the way for the Diamond T," he said, "making known its record elsewhere and the reason why it is particularly well adapted to all kinds of hauling in this territory. It isn't hard to convert a man to'the Diamond T idea when once he learns the history of the truck. "The Diamond T is manufactured in Chicago by the Diamond T Motor Car ti. company. It was designed by C. W. m Tilt, and as presented to the public V today is the result of eleven years of of experimentation and manutacturing experience. 4 ' The first Diamond T trucks were fut on the market seven years ago. t is a tremendous fact in favor of the Diamond T that not a tingle machine, even among the first put into service, has ever worn out. And the Diamond T company stands ready to show by figures that the maintenance cost is as low as any other truck of the same capacity on the market. "The phenomenal endurance of the Diamond T is attributed by experts to the fact that every part in it is absolutely abso-lutely standard. Mr. Tilt broke away from the long established custom of making one or two essential truck parts standard and the others of interior grade. He insisted that from the motor j to thp smnllest holt, t.hp Diamond T i should be standard. "Carrying out this idea he chose a Continental motor, modifying it to suit the peculiar character of the Diamond T. He chose Timpkin bearings, Brown-Lipe Brown-Lipe transmission, Bosch magneto ignition, igni-tion, Bayfield carburetor just to give only a few examples of the high standard stand-ard he set in the manufacture of the car. "The worth of the Diamond T has appealed to some of the biggest business busi-ness concerns in the country. The American Can company, Montgomery-Ward, Montgomery-Ward, Standard Oil company and a score of others have from one to thirty-five Diamond T trucks in their service. ser-vice. It is a noticeable fact that time and again concerns who purchase one Diamond T truck come back for another an-other when the next occasion for purchasing pur-chasing a truck arises. "We are, of course, delighted with having secured so reliable a machine to handle and anticipate nothing but success suc-cess in distributing it throughout our territory.'