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Show ADERTISLNG TALKS WILLIAM C FREEMAN Wben von Mre goods 'M to sell THE FIBST 2?E- CESSITYIS TO LET AS H LAS"Y PEOPLE ICvOW M IT AS POSSIBLE, and as M soon as possible.' said Isir. S Wilson Scotz. of Paterson, p Tew Jersey, in 2 letter that lie wrote ii) 3Be ine oilier S Continuing he said: " S -4The most PRACTICAL flj rav to do iliar is imquestion- abfv bv PKES'TED A2s- yOUXCEifEXTS. A sign in front of a SI jjlzce of business would in- X ADVERTISING TALKS Continued From Pago One. form a limited number of people printed -hand-bills would tell it to a larger number, but a WELL-WRITTEN WELL-WRITTEN DESCRIPTION DESCRIP-TION of his goods in a daily newspaper would .be read by a great man7 thousand thou-sand times as many people, and, best of all, they will read it in a more leisurely manner. "The advantage of advertising ad-vertising in a newspaper is that the copy can be varied in. its wording every day." Mr. Scott suggests to the merchant that he apply as much thought to his advertising adver-tising as he does to the selection se-lection of his goods. Then he ought to be sure to put his advertisements in newspapers that are read by the class of people' to whom he wants to sell his goods. He said-that newspapers should 'be used that - reach the hq.-mes newspapers that havve a clean, bright, wholesome appearance, printed on .a good quality of paper newspapers that can be taken home where a d i r t y, flimsy newspaper never gets an entrance. "The modern, up-to-date, newspaper," he continued, con-tinued, "is a great torch of enlightenment no less in business advertising than in the dissemination of news and education. "The merchant who does not advertise in a good newspaper is handicapped in the ' commercial race by him who does advertise. He is kept in the background. back-ground. He should pur- 5 chase some prominence, for " prominence is as essential to success as honest dealing." It is better to have both. The prominence he should purchase in advertising in the daily newspaper. (To' bo continued.) flp |