Show wildcatting VS PUBLICITY to the average mining man there is a vast difference between wildcat advertising and legitimate publicity but the ordinary person often has difficulty in discerning between the two and this is no reflection on the intelligence of the ordinary person either some of the literature gotten up is so smooth and convincing that even a trained mining man might be mislead as to its real merits and again we see examples of such preposterous claims and glaring falsehoods that a child ought to put them in their proper category nevertheless both methods seem to be highly successful and each bait is eagerly snapped up by people who ought to know better and here is where the mining man who is in the game as a business has I 1 it t over the general investor who is playing it on the side even should the mining man be fooled by a cleverly written prospectus or be attracted by a get rich quick ad he usually investigates before sinking his hard earned coin the genEL general ral investor however is usually easy and comes through without looking fully into a proposition it is a safe wager that an investment that will not bear investigation is not worth going into so much for the wildcat advertising and now consider the proposition of legitimate publicity if you have something good and want people to know it you must tell them about it dont hide yourself under a bushel basket and wait for the world to discover that you are really in on a good thing A frank open statement ot of what you have to offer given from a relia authority is the best way to get before the public if you are asking for help to develop a good prospect any advertising of 0 the right sort helps you and it helps the district there are always a few in a district who are as tight as the clam in regard to their affairs but dont wait for them to bring the camp to the f front truthful publicity never hurt an honest enterprise but many good propositions are today neglected through the lack of it there is usually one distinctive differ ence between the fake and the legitimate the fake claims the earth and part of the moon he will make you rich in a day a philanthropist who will give you something for nothing the man on the square tells you he believes he has something that will make good and asks you to take a chance with him all he promises is that the deck is not stacked and that you will get a fair run for your money and so when you see a company extolling its ra own merit and claiming some c consid aeration dont put it immediately in the wildcat class but investigate dont put all pro A motion up as a swindle because nine times out of ten it is necessary the key keynote n ote to investment is investigation otherwise it becomes a wild gamble instead of a sane one |