Show I I II Another Move I For Better Pictures I I As the first move ove to bett better r pr productions duci duc- duc i for their coming schedule the film booking offices es are establishing an exhibitors' exhibitors advisory ory to pass on all stories and production ties before the actual production has I been started according to a statement made this week by J. J I. I Schnitzer The idea of ot a film board is an entirely entirely entirely en en- new new one one In the industry and marks the first step to be betaken taken talen by bythe bythe bythe the producers and distributors of motion motion motion mo mo- tion pictures t to cooperate with the exhibitor exhibitor exhibitor ex ex- ex- ex and the trie public to supply them with the kind of productions the they want The exhibitor stated Mr Schnitzer will now be able to say what kind of ot pictures he can sell and we will know in advance what pictures pictures pictures pic pic- tures he is willingto to buy I The board will consist of ot fifty of ot the most prominent exhibitors in the country and they will serve sere in this tills capacity without pay A stor story that has been selected by the scenario de department department department de- de will be copied and the fifty I copies scattered broadcast with a printed questionnaire which the members members members mem mem- bers of ot the board will fill out These will be returned to the tha J F. F B. B 0 O. llama home office and the advice they contain will willbe willbe willbe be acted upon It lt will bo be our endeavor continued Mr Schnitzer z to t s supply the public atS n what they want n nn In n the way of ofu pictures plo pic tures and tho the only way we can feel the pulse of tho tile public is through the exhibitor For this reason we have established the board and to date a a. ha half dozen very prominent men In the exhibition field have volunteered their services We will abide by their decision decision decision deci deci- sion they know what the the public public wants and we are willing to take their adlee advice ad ad- vice lee Over two hundred letters e have gone forth from the F. F k B B. 0 O. O erro to exhibitors throughout the United States asking that they serve r on the 1 board Of these mr fifty will f be selected lg e from r the principal principal lJ pal cities They will be and will serve solely for the purpose of ot bettering of ot pictures With Ith this in view salesmen branch managers and divisional dl chiefs of the 1 F. F B B. O. O forces have ha been Instructed I to place the proposition us as It stands stand before the theatre owners they come comeIn In dally daily contact with I |