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Show IAClS .jOR MulUii CAM tsUihKb When you buy your motor car today, the things that should concern you most are not mere claims or assertions but absolute facts. Realizing this, we are pointing out to you in this advertisement advertise-ment absolute facts and figures which were obtained from a direct comparison of cars and specifications made by Motor, Motor Age and Automobile. The following analysis of different cars, made in a purely unprejudiced way, from the data as published in the journals mentioned above, enables you to actually prove the relative merit of Studebaker cars in comparison with others; and, for your own benefit, you should consider carefully, the facts dis closed by this analysis before you decide on the car you will buy. Price Price is only one factor in making up the composite whole of "GREATEST VALUE." The average price, the standard with which to compare all automobile prices, is made up from 439 models of 1917 cars, and shows that the standard car would sell for $1600. This is just $515 47 higher than the cost of a Series 17 Studebaker SIX. It is $315 almost 25 above the average cost of the eight Studebaker models.- Every purchaser of the Studebaker car knows the benefit of from $300 to $500 saving. But we cannot stop there. Price is just the beginning of "GREATEST VALUE," for you will see in the following analysis that a Studebaker owner does not get from $300 to $500 less value. By cold, hard figures he gets greater value, point by point, than he would, not only in the average of all cars, but also in the average of all cars of the same and higher price classes. Every important feature of Studebaker construction is used either by the largest number of makers an endorsement in itself or by those makers whose cars sell for a much higher price than Studebaker a still , higher endorsement. Seating Capacity Of the 109 Models of all classes of Fours, Sixes and Eights selling for less than $1000, the Studebaker .FOUR is the only car which seats seven people. Not a car in the world combines the roominess and comfort com-fort of this Studebaker .for less than $1000. In fact, there are only three models of all cars selling for less than $1100 which have a seven-passenger capacity. There is still another angle to this price and seating capacity argument. Let us look further. Practically every seven-passenger model is much higher priced than the Stude- ' baker. The average price of all seven-passenger, four-cylinder models is $2738, three times the price of the Studebaker FOUR. The average price of all seven-passenger Sixes, Eights and Twelves is $3990, three and seven-tenths times the price of a Studebaker Stude-baker SIX. s Power The public wants power in an automobile. That is the basis on which most cars are sold. Almost from the beginning Studebaker Stude-baker has demonstrated to believers and skeptics alike the superiority of the Studebaker Stude-baker Series 1 7 in this respect, until it is now an accepted fact. To clinch the argument, here are the figures. The average price of all of the 105 Six, Eight and Twelve cylinder cars manufactured manufac-tured is $1917, yet the Studebaker SIX at $1085 is 10.9, ahead of the average of these 105 cars in power. Of the few of these 105 cars which equal or exceed the rating of the Studebaker SIX in power, the average price is $2900, almost three times as much as the Studebaker SIX. Why the additional $1800? The average price of all of the 78 four-cylinder cars is $1278, yet the Studebaker FOUR at $875 is 7.8$ ahead of the average of all of them in power. Out of the few of these 78 four-cylinder cars which exceed the horsepower horse-power rating of the Studebaker FOUR, the average price is $2022. Again nearly three times the price of the Studebaker car. Why the additional $1147? There you have the actual proof of the superiority of Studebaker Power cars over the average of all other cars. We now come to the PROOF that not only in POWER, but in EVERY important feature of construction, regardless of- cost, Studebaker uses design recognized by the majority as the BEST. Below we show point by point, where the analysis, made by the motor car journals, proves that every important feature of Studebaker construction has been adopted by the majority of motor car builders. You can find a description of the various types of construction if you will refer to the journals from which this analysis was made, and if you will write us we will be very glad to give you publication dates of the journals which contain this information. The splendid policy of the automobile industry in-dustry in taking the public into its confidence and educating it to an understanding of what is' most efficient in motor car construction, through the pages of trade journals, has been , of great assistance in helping the motor car buyer to select the right car. Public demand has dictated the prevailing types in motor cars just as it has prevailing types in other things; but in motor cars, more than in anything any-thing else, the demand is based on logical reasoning and good judgment, rather than on mere whim or impression. The styles in construction which have proven best in the opinion of the public and also in the" opinion of the automobile engi-. neering profession, stand as the guide for Studebaker, and it has always been a Studebaker Stude-baker policy to continually improve its product prod-uct and to merit the confidence and endorsement endorse-ment of the public. Fours and Sixes The popular demand has centered on cars of four and six cylinders, hence Studebaker confines itself to these two types. The wisdom wis-dom of this policy is shown when the classification classifi-cation of all cars shows that Fours and Sixes together constitute 85.8 of the 439 models. The division is as follows : Fours 44.7$ Sixes 41.12 Eights 11.63 Twelves 2.6 Cylinders En Bloc Studebaker vas the first manufacturer to , cast successfully six cylinder motors in one block. Advanced ideas in engineering and factory practice put Studebaker in the lead. Today 73. 6 of all manufacturers are following follow-ing Studebaker's example. Block cast motors 73.63 Cast in pairs 10.43 Cast singly and in threes 16.0,3 L-Head Motor - Studebaker engineers are sound in their reasons for building motors of the L-Head type. Of all manufacturers 71.13 use that type exclusively, because that type is what the public wants. If the demand were for valve-in-the-head, T-head, or sleeve valve motors, the percentage of these types would be greater. The accompanying table shows the trend of the public demand and it proves conclusively that Studebaker is building what the public wants. L-Head 71.1,3 Valve-in-Head 12.33 T-Head 12.23 Sleeve Valve 4.4,3 Gasoline Feed System In keeping with the demand for a better streamline design, horizontal body lines, greater gasoline capacity, and to insure a positive and even flow of gasoline to the carburetor, 553 of automobile manufacturers have adopted vacuum gasoline feed. The division is as follows : Vacuum Feed 55.03 Gravity Feed 34.43 Pressure Feed - 10.6 The average price of all Fours using vacuum va-cuum feed system is $1570; of all Sixes using it, the average.price is $1628; yet we find it in the Studebaker at much less money. Ignition The controversy over the relative merit of the generator-battery ignition as against magneto ignition has been bitterly fought, but since it was adopted by Studebaker, four years ago, generator-battery ignition has been steadily gaining ground in its struggle for popularity. The simplicity, the reliability, reliabil-ity, the durability and the freedom from all trouble of the generator-battery ignition system have proven that Studebaker was right in adopting this type of ignition. The wisdom of the change is becoming more obvious ob-vious every day. Of the two types of ignition igni-tion the percentages are as follows : Generator-Battery 56.43 Magneto 43.63 Timing Gears Smooth, quiet, positive running timing gears are essential to the satisfaction of all car owners. Experience has shown that helical gears are the type best suited to accomplish ac-complish satisfactory results. So-called silent chains and spur gears are used in some instances, but Studebaker as usual lines up with what is generally conceded to be the best type. Helical gear driven timing gears . . 70.03 Silent chain drive 16.03 Spur gears . . 14.03 Cooling System To properly cool a motor the majority of engineers and especially those who design the highest priced cars have decided in favor of the pump system. This is the only system Studebaker has ever used. Some use the cheaper, heavier, and less efficient ther-mo-syphon system, while a negligible percent per-cent are air cooled. Circulating pump 60.53 Thermo-syphon 38.83 Air cooled 73 Starting System Studebaker was one of the first to use an electric starting and lighting system. Studebaker-Wagner equipment was used from the very first, the only change being made after the first year when the two-unit system now in use was adopted instead of the less efficient effi-cient single-unit system of the first year. Again Studebaker superiority is proved by the comparative percentages: Two-unit systems 51.03 Single-unit systems 49.03 Still more convincing is the use in Studebaker Stude-baker cars of the six-volt system. Experience Expe-rience has shown that this type is most efficient effi-cient and consequently it is used by Studebaker. Stude-baker. There are other voltages used, but the six-volt predominates. Six-volt system 69.23 Twelve-volt system ...... ... .23.6 Miscellaneous 7.2,3 Springs Popular, favor has been sought after by the advocates of cantilever springs. Studebaker Stude-baker always held to the superiority of the three-quarter elliptic spring for rear suspension, suspen-sion, and now, after three years' vigorous campaigning, the advantages of the latter type, in spite of its higher cost, make it the ruling favorite. A singular point in connection connec-tion with the use of the three-quarter elliptic springs by Studebaker is the fact that this type is used almost exclusively on all higher priced cars. t Three-quarter elliptic 46.53 Cantilever 28.73 Semi-elliptic 10.93 Platform 6.33 Miscellaneous . . 7.6,3 Rear Axle -Studebaker has from the beginning led the field in the simplicity, safety, lightness, and efficiency of rear axle design, and in pursuance pursu-ance of this policy has adhered strictly to the full-floating rear axle. One by one other manufacturers have come into line as public demand turns more and more strongly in this direction. The preference is indicated as follows: Full-floating 51.13 Three-quarter floating 27.13 Semi-floating . . . 21.83 Timken Bearings Timken bearings are the most efficient, but the3' are also the most expensive. Most manufacturers hesitate to equip their product prod-uct completely with Timken bearings because be-cause of the cost, but Studebaker does not let this consideration stand in the way for a moment. Studebaker is one of only fourteen four-teen manufacturers to offer full Timken equipment, and the average price of the other manufacturers' cars is $1760.00. rpriSJ r,AT?C This convincing evidence of Studebaker superiority has increased Studebaker production 100. Studebaker rcrT -rc UrJL.I LAKd has produced and sold 75,000 cars in the last fourteen months more seven passenger sixes and more seven CLOSED CARS passenger fours than any other manufacturer ever produced in the same length of time. FOUR Chassis - $ 785.00 In the Studebaker car the buyer finds the ONLY CAR which combines the concensus cf the opinion of the SIX Touring Sedan . . $1,700.00 FOUR Roadster 850 00 engineering profession; which so completely satisfies the popular demands of the public who rule the fashions; SIX Coupe 1 750.00 which exceeds in power, roominess, comfort and size the "average" or standard car at a price from $300 to ' FOUR Touring Car . - 875.00 $500 below the average. WHY? SIX Limousine ... 2,600.00 FOUR Landau Roadster - - 1,150.00 a Cto?' j9rf&& n & COMMERCIAL CARS SIX Chassis .... 985.00 i8frj$&mm M - & ffi1? fZ?J 7 fLfS Commercial Half Ton Chassis 785.00 SIX Roadster . . . 1,060.00 J fl . Commercial Half Ton Express 850.00 SIX Touring Car . ., . 1,085.00 ' M Commercial Half Ton Panel . 875.00 SIX Landau Roadster . . 1,350.00 H 'yrr0Z'' Commercial One Ton Express 1,100.00 STUDEBAKER BROS. CO. OF UTAH, Automobile Division, 159-161 Sooth State Street |