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Show system of selling ! autdsjschanged; Competition Has Made! Dealer Give Personal At- tention to Customers. Among the different brunches of the automobile business which have opened up golden opportunities for thousands of men, that of the retail dealer stands out prominently as one of the most remunerative re-munerative vocations connected with the industry. The sale of motor cars at retail offers opportunities for making a bigger return on the money invested than almost any other business, is tho opinion of the Browning Auto and Supply Co., 55 West Fourth South street, local' Overland and W illys-Knight dealers. Manager Browning savs: Practically every city of any size ' can boast of its automo'niic row, and more often than not its location is in that part of town where real estate es-tate values are the highest and whero tiade is the best. This in itself is evidence of the automobile dealers' prosperity. The competition in selling automobiles automo-biles is much keener than it was a few years ago. In the early davs of the industry motor car dealers were fow and far between. It was not uncommon for half a dozen men to contract for the entire output of a factory. Neither the dealer nor the purchaser knew much about the construction con-struction of a car and, the word "service" was unknown to the trade. Tho result was that after the dealer had sold a car he pocketed i his commission and promptly forgot i his customer. When tho car came back for repairs the owner was informed in-formed that it would take weeks or months to secure a new part from ! the factory. ! 'Today the whole system of selling j motor cars is changed. The sue- i cessful dealer pays strict attention i to his customers' wants. Service has developed into one of the most important factors in the business, and the modern, up-to-date dealer sees to it that a sufficient stock of parts is carried to enable him to take care of any repairs quickly and economically. |