r.TOwnroarmaM...v.M. -minim r aumif nm ! I " ' ! I The New Ejght-Cylinder Cadillac s Type 55 j HP HERE is one thought in connection with the coming of this new Cadillac which we would like I you to grasp at once. s With the advent of this car, the Cadillac "Eight" enters upon its third successive season, with no radical change in , the basic principles of its design. . jj This is perhaps the first time such a thing has happened in motor car development, and you will ' ! I quickly see its significance as applied to the Cadillac. i Quite properly, we believe, the world has always looked to the Cadillac Company for advanced ideas, I improved practice and progressive principles. The fact, therefore, that the Cadillac car has proven itself beyond the need of radical change, is,, in , itself, too impressive and too illuminating to call for comment. . . It does not by any manner of means, imply that the Cadillac process of refinement had come to a conclusion. m ! In a multitude of ways, this is a better, finer Cadillac than any which has preceded it the subject of I unremitting research and scientific betterment in scores of details. i 1 "What the absence of radical change really means, is that the underlying principles of Cadillac V-type i eight-cylinder construction have been proven fundamentally sound by the performance of 31,000 j I cars. " j I It means that the Cadillac Company, with resources at its command probably superior to those pos- sessed by any other motor car plant' in the world, has arrived at the deliberate' judgment that the I kind of a motor car which it is now building, represents a higher degree of efficiency than any 1 other in existence. j It means that this is the joint judgment of every expert mind associated with this Company. It ex- III! j presses the judgment of 31,000 owners who cannot conceive of any respect in which Cadillac prin- I ciples could be changed to their advantage. j The new Cadillac conforms "to the finest Cadillac traditions, down to the least and last details and it I j ' advances them still more closety toward perfection. j It is a beautiful car to look upon. I The superior riding qualities, with which you are familiar, are enhanced and intensified. I The driving ease of last year and the year before, accentuated by the. longer wheelbase of the new car, I j ' is more 'marked than ever. , . It' is doubtful if motoring can give rise to a situation which can successfully challenge Cadillac powers. The old feeling that it is folly to seek further the old sense of security that the Cadillac represents ; the utmost in a motor car will come over you more strongly than ever. j AVe are. serenely confident of the exhilaration and enthusiasm which you will experience on the occasion oc-casion of your first ride in this unusual car. SPECIFICATIONS IN BRIEF ENGINE Eight-cylinder V-type, High-speed, High efficiency. steering wheel, hinged to facilitate entrance T'RAlvrpri,ar,i nn HORSEPOWER S. A. Et rating, 31.25; actual, more than 60. COOL- tion. WHEELS-Wood, artillery type " Timken bei fitwd Xh" I INOWater. RADIATOR Cadillac tubular and plate type. demountable rims for straight side toes TIRES 36 inch x ?u iTrh - I IGNITION, STARTING, LIGHTING Cadillac-Dolco, improved sys- . WHEELBASE 125 and 132 inches TPBAD i'nehes n'S tern. LUBRICATION Automatic pressure feed. CARBURETOR- 61 inches.) SPRINGS-Front serni UelliPti? three ouarteni i . , Cadillac. CLUTCH Multiple disc, dry plate type. TRANSMISSION form. CONTROL-Oenter control GASOl I M Selective type sliding gear, three speeds forward and reverse. gallon tank with gauge at renr STANDARD EOTttpmfwt 1 AXLES-Rear, Cadillac Timken, full floating: Timken hearing; Cadillac "one-man- top; windshield; fulT tami qiifpS ofbrirt 1 SPjtyP? bevel driving gears. Front axle, drop forged, I beam. Snubbers; Clock; Warner Autometer; Electric horn Power tire nnnw DRIVE Tubular shaft. BRAKES One internal and one external Foot rail; Robe rail; License taf holders- Tire TcTrrter tool box fh ! I brake direct on wheels, 17-inch x 22-inch drums. STEERING locks; Set of tools; Tire repair kit- Handy larnb Universal Tp - GEAR Cadillac patented worm and worm gear sector typo; 18-iuch fitting tool box, ignition and lighting switch and tire lock j BODY STYLES AND PRICES . ! 1 J?" Type-55 Cadillac will be available with a complete variety Four-Passenger Victoria (convertible), $2550 5 Ox body styles, as follows: " j Open cars, 125-inch wheelbase: Seven-Passenger with disappear- Inclosed cars. 125 inch wheelbase; Four-Passenger Coupe, $2800. i ing auxiliary seats, $2080. Four-Passenger Phaeton, $2080. Two- Five-Passenger Brougham, $2950. ' Passenger Roadster with two-passenger disappearing rumble seat, Inclosed cars. 132-inch wheelbase: Sevcu-Pa?scneer Limousine I $208?,- JZ?,SSe"Fr C$, CUpled Roadster. $2080 SnfifO. Seven-Passengor Landaulet, $3750. Seven-Passenger Imperial: Convertible styles. 125-inch wheelbase; Seven-Passenger with $3750. Prices include standard equipment, F. O. B Detroit Prices j Cadillac body (Springfield type), $2675. are subject to advance without notice. I sharmanTauto CO. i ! 43 and 45 West Fourth South. Phone Wasatch 6707. I M J