m JACK AND JACKIE SAWYERS Shakespearean Festival Sawyers example of support ' The Cedar Cinemas are offering matinee showings of two full-color Shakespearean films during ' the Festival season. The Franco Zeffirelli version of ROMEO AND JULIET will play each Monday and Thursday; Charlton Heston and Jason Robards will appear in JULIUS CAESAR each Tuesday and Friday; matinee time is 2 p.m. For others in . the community who might wish to adopt the Shakespearean theme for their redecorating plans, Mrs.. Sawyers noted that the creative expertise of Festival personnel, such as Fred Adams, executive producer, R. Scott Phillips, public relations director, ' and Peter Cook Festival artist and graphics designer, is available to those wishing to include the Shakespearean theme in their business or ac-- ac-- tivity. Jack and Jackie Sawyers are representative represen-tative of the many Cedar City merchants and residents who are going the extra mile to support the Utah Shakespearean Festival. As proprietors of the local cinemas, they stand to gain the very least from the influx of tourists to Cedar City since the Festival is in direct competition with attendance at-tendance at movies. However, Jack, who is mayor of Cedar City, said all Cedar City residents benefit from the Festival in two major ways: culturally and economically. "There's not a retail business that the Festival doesn't help. It brings people into the community com-munity and increases the volume of sales, which in turn increases the tax base for the community. Everyone should lend their support to the Festival not alone for the cultural influence it brings to the area, but from a business stand- the first quarter of last year due to gasoline shortages which deterred ' many people from traveling; but when the Festival started, the number of tourists visiting Cedar City was dramatically increased. The community should be grateful for the Festival, Sawyers said. Sawyers is quick to give credit to his wife, for her creative and innovative in-novative methods of using the Shakespearean theme in their business. The lobby and exterior facade of the movie theatre have been redecorated to reflect the Old English theme. Mrs. Sawyers said future plans for the theater include decorating the interior columns with characters from Shakespeare's plays. To the traditional snack bar treats, Jackie has added several varieties of bagels served with a choice of different flavors of cream cheese and honey butter. point as well," Sawyers said. Sawyers said an example of the effectiveness ef-fectiveness of the Festival was seen last year. Sales were down in the community during