OCR Text |
Show finest recreation area in the na-ion na-ion and invite tourists to come here by automobile. TOURIST CASH "Right now, 2.000.000 tourists tour-ists will have entered Utah this year. Hut where do they go? riioy just make a bee-line coming com-ing from the east to Salt Lake City and the Temple Square. They spend a half day there, just ion? enough to hear the organ and they get into their cars and make a bee-line to California. A few go to Eryce and Zion Canyons. Can-yons. One day is the average length of time they spend in Utah, never more than two days What would it mean to the people of this state if we could keep them one day more? The average automobile load is about three persons. They spend on an average of $25 per day per car. If we had roads through our scenic areas and provided places where they can go and stay a day, they would visit and enjoy the wonderful places we have. If we could get one million mil-lion automobiles to remain in our state one extra day, they would leave $25,000,000 with our cities. Where do they spend their money? It goes to hotel people, the restaurants, service stations, merchants, etc. That money is distributed wider and further than most any money that is spent. We have been working on statistics and instead of a million automobiles, we should have no less than five million if we get our proper share of the traveling public and they should never go in and out without spending an average of one week in Utah .... ACCOMPLISHMENTS "Here is what the publicity department has done in the last year and a half: They allocated $200,000 for the Pioneer Trail road construction from Henefer. There is a pioneer trail association associa-tion that is willing to spend tens of thousands of dollars on advertising if we will build the road. Enough money will be spent by the national organization organiza-tion to pay for it within two or three years through national advertising ad-vertising without our paying a dime on advertising if we will just build that road. "Up in Weber County there is See SPOTLIGHT on Page 3 Spotlighting i UTAH WHAT HAI'J'K.NKI) AT HITK '('lie official opening and dedication ded-ication of the llanksville-IIite-Uridgcs road project a sceenic route into a hitherto isolated southern L'tah area was held at Hi to, Sept. 17. The road,, promoted and paid for by the Utah department of publicity and industrial development, provides pro-vides access to mineral deposits, new farm lands, range lands, and some of Utah's little known, but spectaclular scenic areeas. The road provides a loop route through the Wayne Wonderland to the Colorado river ferry crossing at I rite, and thence to the National Bridges, Hlanding. Monticello, Moab, the Arches National Na-tional Monument, and back north. More than three hundred residents res-idents of San Juan, Wayne and Garfield counties were in attendance at-tendance at the program, held in the shade of fig, pomegranate and cottonvvood trees, on Arthur Chaffin's ranch at Ilite. :r- BUILDING ACCESS K(AI)S Governor Herbert B. Maw in on inspiring talk before the group, said some pertinent things relative to the Publicity Departriient's building of access roads, into scenic, industrial and mineralized regions, some of , which are given as follows: "I am going to tell you about a problem here. Ever since I can remember I have heard people talk, as they have today, about the parts of Utah that someday will be visited by tourists who will come from all over the world . . . the more I go through this state, the more I am convinced con-vinced of this. "But what chance has a tourist of getting to see any of it? When you come right down to it, so far as I am able to see, neither the state, nor the counties, coun-ties, nor the cities have ever done anything up to now to make it possible for the tourists to see anything that we acual-ly acual-ly have. Instead, it has been necessary for the state, the comv ty, and the city governments to put their road building money into highways to get from town to town not in opening and developing de-veloping fccenic areas', HORSES FOR TOURISTS "The only places the tourist can ' t realy visit are Temple . Square in Salt Lake, and Bryc-3 Canyon and Zion Canyon, so where else can a tourist go un-i; un-i; less he gets a horse? It is true I that we have the most wonder ful scenery in the entire nation, but we have never done anything any-thing towards making it pos-; sible for a visitor to get in and ; see it. Because of that condition, i soon after I became governor, I wrote the bill which created the department of publicity and industrial development. In that bill, it is provided that one of the responsibilities of that department de-partment was to develop state parks and roads into those parks and to promote the industrial phase of Utah life. When that bill was presented to the legislature, legis-lature, it was passed with none jr few dissenting votes. "Then came the war and the department was not able to do much along the lines of its responsibilities re-sponsibilities until the war's end. WOULD INFLUENCE SOLONS "Now the department is fi-naced fi-naced in this way: The money tve all spend for automobile license li-cense plates creates a fund that goes to the state tax commission, commis-sion, . and after the collection costs are ,met, $SOO,000 is distributed dis-tributed to the cities and counties coun-ties for use on Class B and C roads, the remainder, which amounts to about $300,000 goes to the department of publicity and industrial development . . When the next legislature meets it is going to be faced by an organized or-ganized effort from different groups opposed to having money mon-ey spent on access highways. Trucking organizations and clubs will be organized to convince con-vince the legislature that the publicity department should not receive money to build access roads into scenis areas. ROAD PROPAGANDA 'To hear the propaganda on diversion of road funds, one becomes be-comes misinformed. There is no diversion of road funds, for any purpose; the only so-called diversion di-version is the use of license plate money for the operaton of the publicity department, which in turn spends it on scenic roads like this . . . right now, this license li-cense plate money is being spent :o build a road over the original origin-al Mormon pioneer trail into Utah, a road that will be part the centennial celebration. That is where the license plate money is going; that is the type of expenditure ex-penditure called diversion of funds. "The legislature will be worked work-ed on very hard to take the money away from the publicity department. If so, we will never nev-er get roads into these isolated scenic areas. Now that is the situation, sit-uation, yet you read where some of the organized groups do not want money spent on highways to scenic areas. It is the purpose of the publicity department to see to it that roads are built into our scenic areas in Utah, into historical spots and scenic attractions at-tractions so that they can advertize adver-tize to the world, that here is the |