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Show Radio Provides Vast Benefits Rural communities have benefited most by the spectacular growth ol radio as a medium of education anc entertainment, in the opinion of Franl A. Arnold. Director of Development o: the National Broadcasting Company and a nationally recognized anthorit; I on business promotion and advertiS' ing. Mr. Arnold, who will spend all o March on the Pacific Coast, has jus completed a radio survey of other sec Hons of the country and is familia: jj with the need and demand for radii j procrams, of the public at large, j! "The transcontinental broadcast car 3 ries to residents of the outlying sec i tions, all the best in entertainment,' says Mr. Arnold. "Unil recently, i 5 nation wide hookup was an event loni S to be remembered. Today, twenty I five programs come from New Yorl to the Pacific Coast and San Fran Cisco sends two features East eacl week. S "In addition, the broadcast report i ing of important national events i; I an institution. The approaching ir 5 augral ceremonies will be carried ti a virtually every home in the Unite jj States and also sent over short-wavi 3 internationally." 3 Mr. Arnold is the first of the East ( ern executives of the NBC Systen I to visit here since the establishmen j of the Pacific Coast network. Hi arrives in San Francisco March 4th 3 on the Panama Liner "S. S. Califor l nia" and will return to New York vii i the new Cascade Tunnel route, a His Pacific Coast itinerary include; s San Diego, Los Angeles, Oakland j Portland. Spokane and Seattle. Whili j in San Francisco, Mr. Arnold will b the guest of Don E. Oilman, manage i of the Pacific Coast Division, Nation-j Nation-j al Broadcasting Company, who wil accompany him to Los Angeles anc through the Pacific Northwest. |