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Show Dodge Brothers' j Local Dealers i Realize lii Possibilities in Automobile Automo-bile I-iclil of Thriving ; ( omniuujly. j Recognition of North Sanpete as a thriving community that gives promise prom-ise of big opportunities in the automobile auto-mobile field, lias led Dodge Brothers to establish representation here, with Seely-Hinckley Auto Co. as the newly appointed dealers. Seely and Hinckley Hinck-ley have Just been notified that they now have the exclusive selling rights i in this territory. 1 The remarkable popularity of the Dodge Brothers Motor Car has caused caus-ed automobile men all over the country coun-try to clamor for sales privileges, but j Dodge Brothers policy of quality In selling methods as well as quality in the car, requires a painstaking investigation inves-tigation in every instance before a selection is made. In Seely and Hinckley Dodge Brothers have dealers deal-ers on whom they believe they may rely for both progressivencss and fair business methods. An idea of the popularity of Dodge Brothers Motor Car may be gained from the fact that within twenty-eight twenty-eight months after the first car was turned out, the aggregate sales had exceeded $110,000,000. Tills is a record without precedent in the motor car industry. It is re- gar. led as a striking testimonial to tin- high ri-gar-i in wiiii-h the" name '"Dodge Brothers" was held by the public even l.elore t hoy marketed a motor car bearing this name. Prior to that time Dod-e Brothers had built the vital pans lor more than a hall" million oilier cars, establishing a reputation for thoroughness and mechanical skill. This reputation lias been more than upheld. it is said of Dodge Brothers in eplanni ion of their unusual un-usual i-Mecess, that they spare no money or effort in building a car to suit their particular ideas of thoroughness thor-oughness in manufacture. What their ideas on this subject mean to the purchaser of the.r product may be imagined from the fact that they have a staff of more than Tru inspectors inspec-tors who do nothing but check up on workmanship in the various proces ses of inaniiiai'ture. in addition there are several lai'f-'c departments devoted entirely to ' similar work, such as the physical and chemical laboratories where raw and finished materials are subjected to tests so thorough as to leave no doubt of the quality. . It is significant that the first Dodge Brothers Motor Car ever built was made up exactly as a car is made in the regular line of production. Ordinarily Or-dinarily the "experimental job" as the first car is known, is built of castings because of the great time and expense involved in preparing dies for forgings. Dodge Brothers, however, decided that their experimental experi-mental car should be like the car they expected to build, in every detail, de-tail, so that neither they nor the public pub-lic might bo "fooled." So they spent almost a year in making these dies and preparing otherwise for a completely com-pletely manufactured car. As a result, re-sult, when til e car was built they knew what they had and what they and the public might expect of their product. As a further result this first car, although only an "experimental "experi-mental job," is still in daily service on the hardest runs experimenting under all sorts of road conditions and with a record of more than 150,-000 150,-000 miles behind it. This is but an illustration of the- many things uninue in the historv of "Dodee Brothers as manufacturers. Public approval of their principles of thoroughness is seen in the rapid expansion of Dodge Brothers Works made necessary by public demand. In December, 1914, it was a plant of less than twenty acres. Today Dodge Brothers Works covers seventy-two acres of floor space, employs nearly 14,000 persons, produces more than 400 cars a day and is still unable una-ble to keep pace with the demand. advt. |