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Show N V r OO MUCH TO I Choose from ! , , tvj Iki BEWILDERING! It't not easy these days to know what Value really isl Not easy to separate good merchandise from bad; genuine from imitationl Not easy unless, of course, you shop where "Quality First" is lawl 1 Which is why the truly thrifty are turning to Pen- I ney's. Here SCIENCE alone determines what's what in Value. Nothing's left to guesswork. Test-tubes, i ' microscopes and abrasion machines do their workl E Questionable merchandise can't slide past these I truth-and-value-seeking devices in our laboratory I "What's this made of?" "How will this wear?" I Scientific tests soon decide. "Outl" That's the I order to anything falling the least bit short of Pen- 1 ney's 100 standards. n res, at Penney i you get quality FIRST and ALL the time. You never worry whether this will wear well . . . whether that will hold its shape . . . whether any purchase w!l deliver your money1! worth in service! ser-vice! You're always su, e your dollar does a full-time job. You're always sure it buy MORE than price. When you bring it to Penney'i you KNOW it buys TESTED VALUEI WOU II I i it pay A taxes j nt OH GASOLINE TENNESSEE with a V cas TAX, is bordered in ALABAMA 5y more states than any other None of them W Auto Insert' cannot prevent acito- hardships of the ate. Our cost i "' available.' ' While you aw readWj nouncement ten P killed or injured by vou be next? Insure co the lowrst cost, wltn F pay both ways to J ,j family If injured or W vou, if vou are held to in for full details. rnon w "rl,e FRANCIS RASMCS; FAIKV1EW. UW |
