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Show Did You Ever Stop to Think By Edson R, Waite C. M. BCMBERGER, PUBLISHER OF THE JEAN-NETTE JEAN-NETTE (PA.) NEWS-DISPATCH, SAYS: "Bp.lak, king cf Moab, wanted the seer, Balaam, to ours? the hordes of invaders. Balaam, although a hea then, miraculously heard the ass he was riding speak, and perforce, blessed the Israelites intsead. He told Ba-lak, Ba-lak, 'Come, therefore, and I will advertise thee what this people shall do to thy people in the latter days.' "When he stuck to truthful advertising, he prospered, "but when he taught the Israelites how to worship Baal, the god of the shoddy, the untrademarked and the 'just as gcod,' he was slain in the Midianite war. j "The advertiser who seeks to belittle his competitor in his advertising is like Balak. The advertiser who doesn't make sure of his product is like Balaam. Th3 vehicle they rid? (the printed page) is like Balaam's ass. It is patient and long suffering. It brings results when rot abused by misstatements, price cutting, or subscriptions. subscrip-tions. Even then it 'talks back' through the purchaser who has been misled and who 'passes not that way a-gain.' a-gain.' Thereupon the advertiser is loud in his wail of 'It doesn't p?y to advertise.' IT DOESN'T, UNLESS FRODUCT, COPY AND MEDIUM ARE WELL CHOSEN." CHO-SEN." I MHgaard Creamery Eutterfat Quotation Quo-tation 18c delivered at Fairview, Utah. |