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Show Yogram Launched to Reduce Traffic Accidents ;ff YORK, Jan- 21 A nation-ie nation-ie effort to reduce traffic acci-Vts acci-Vts in 1936, by uniting all branch-" branch-" of the motor industry with na-aally-recognized safety agencies j a coordinated working program jounced today by Alvan Macau-;r, Macau-;r, president of the Automobile Xnufacturers Assn. Definitely stamping highway safe-E safe-E as a localized problem, the camion cam-ion will have state and commun-" commun-" appeal as the primary approach, ji that end, the entire motor in-jtry in-jtry is underwriting the cost of Dccific projects to be sponsored by cooperating organizations, which Jj provide additional impetus to ;ir present safety activities, jlttack Problem on Broad Front i'ew and supplementary activities i.lude the stimulation of Inter-city ".ety contests, renewal of public pool safety essay and safety les-ja les-ja contests, expension of schoolboy s;rol and high school driver train-' train-' work, vigorous support for law iC'orcement, dissemination of films, -j-rature and educational material la wide range of contracts with" ';.e and" local civic and fraternal laps, assistance in the training j traffic control personnel and ;re effective cooperation with all 7.rncies concerned through, automo-Je automo-Je dealers and car owners-j'aul owners-j'aul G. Hoffman, chairman of the l.iety Traffic committee of the Au-.iDbile Au-.iDbile Manufacturers Association, cich formulated details of the "aA nroeram said that "the nri-1 tailed plans of individual organizations organiza-tions would be announced as they complete their arrangements. They will initiate and carry out projects on their own responsibility, he said. "At the same time, we are expanding expand-ing the scope of safety activities of the Automobile Manufacturers Asso-ci Asso-ci at ions," said Mr. Hoffman. "Through dealers and related groups of the industry, we hope to deal constructively con-structively with this difficult problem." prob-lem." Members of the Safety Traffic committee of the Automobile Manufacturers Manu-facturers Association, responsible for the industry's broadener activity activ-ity include: Mr. Hoffman, president of the Studebaker corporation, as chaiman; Lee J- Eastman, vice president, pres-ident, Packard Motor company; R-P. R-P. Fohey, secretary, Crysler corporation; corpor-ation; Paul W. Garrett, director of Public Relations, General corporation; corpora-tion; R. P. Page Jr., president, The Autocar company; Alfred Reeves, vice president and general manager, Automobile Manufacturers Association, Associa-tion, and Norman Damon, Manager of the safety division of the association. associa-tion. The safety platform, adopted a few months ago, which is given full force and effect by the latest action, follows : 1. We will continue to build with every safety factor which intensive research and engineering ingenuity makes available. 2. We will merchandise our product, prod-uct, nnripr r.irciimKt.3nf.ps which pm- phasize the importance of safe construction, con-struction, safe maintenance and safe use. 3. We will assist our dealers ill keeping a constructive safety message mes-sage before then- customers and their communities. 1 4- We will encourage our dealers and service organizations to deliver cars, new or old, in safe driving condition, con-dition, and only to persons legally entitled to use the public highways. 5. We will continue to support a sound, scientific approach to a solution so-lution of the traffic problem, believing believ-ing that the same methods which have given America safe cars will protect their safe use. 6. We will work for highways of the highest quality, consistent with traffic needs and best adjusted to the safe use of the modern vehicle. 7. We will aid in the development and application of sound traffic regulations reg-ulations designed to gain maximum safety from existing streets and highways. 8. We will aid the school system in protecting the youngt and in developing de-veloping good citizens conscious of their highway duties. 9. We will assist sound educational education-al efforts through our own channels and throught cooperation with other organized safety educational agencies agen-cies working for greater safety, economy econ-omy and happiness in the use of the public highways. 10- We will cooperate with the police departments and other enforcement en-forcement agencies in a vigorous selective se-lective program of traffic law enforcement, en-forcement, designed to remove the reckless from the highways, to curb the careless, and to protect the right of the good citizen to use the highways high-ways safely and free from molestation- liny responsibility for highway safe-i safe-i belongs with the public officials 5.0 are charged with the duty of ading and maintaining the facili-2j facili-2j and controlling their use." He Uted out that the chief function private groups who represent or-1 or-1 iiized publlic sentiment is to sup-j)rt sup-j)rt the official agencies with a Kd vigorous program of public ication. 8 All Branches of Automotive I Industry United "".All members of the industry, in-iding in-iding automobiles, truck, parts :.d accessory makers, finance com-jnies, com-jnies, and rubber manufacturers '-e joined in "the most comprehen- 1a, cooperative educational pro- ".m for glreater safety on our "jeets and highways that has yet attempted by the industry," ' Macauley stated. Officials of such outstanding or- .lizations as the following have kged their utmost effort in this imperative expansion of safety edu- 'a.ion,' Mr. Macauley announced: : American Association of Motor Ve- 1 :le Administrators. nflmerican Association of State liiway Officials. (American Automobile Association-"iAmerican Association-"iAmerican Legion, mineral Federation of Women's tu:bs. h'lighway Education Board-"international Board-"international Association of Police lfl:efs- 'rational Bureau of Surety & ""Jualty Underwriters. jSational Congress of Parents and 'ichers. j-'-ional Grange. (National Safety Council. . J. S. Bureau of Public Roads. i'J. S- Department of Commerce, j". S. Office of Education. I Continuing Campaign Vital jj The motor industry is keenly , are of the futility of sporadic at-a:ss at-a:ss on the driver accident prob-3,ii," prob-3,ii," said Mr. Macauley. "Such ricks emphasizing tire morbidity l(l horror aspects are not effective, j fact, we are inclined to believe t they may actually add to the j-arcls of the situation. ''(Motor manufacturers and allied it. wests have devoted a great deal j time and mpney to the safety j -'blent. Individually, car makers "l"e put their best efforts into -ding the safest possible vehicles li will continue to do so. MU1-V MU1-V s of publications have been disputed, dis-puted, safety films presented and j s vehicle inspection offered. Col- 3:'ely, among other things, we e sponsored safety essay and les- 1; contests in schools, with the as-s as-s j'itice of interested public officials. Have participated in theTlevel-iV-ent of uniform traffic laws- It ( I parent, however, that all con- Red must redouble their efforts. ;)-'iter safety can only be achieve 1 1 ;ug-h concentration on all known i'iods of relief-" itcment of Policy Formulated Cognizing the need for sound ' S principles, the organized au- obile industry some time ago cry-ized cry-ized its past policies by the adop-P adop-P of a definite safety platform, phis is more than a statement I Policies it is a working guide," !' Mr. Macauley. "Some phases J'-his platform were put into ef-j' ef-j' with the industry's $54,000 grant j Harvard university for carrying k - research activities, training of ' j':tic control personnel and other i'tions of the Bureau for Street " '-'Ac Research." Hoffman pointed out that de- |
