OCR Text |
Show HOW LAUNDRY MEN SECURE AND KEEP THEIR CUSTOM Chicago. March 16. In pending a shirt to a laundry and repeating tho performance, a man goes through four psychological states, according to A. F. Sheldon of Liberty ville, ill., in a communication com-munication to the1 annual convention of Jaundr'men m session here. "At first, he feels an Interest in sending his shirt to be laundrled," says Mr. Sheldon. "'But before he actually does tho deed, his mind must be built up to the intenscness of desire." This, Ji is explained, Is the work or the boy who solicits the trade. "The desire must blaze up until it melts tho will," Mr. Sheldon continues, contin-ues, "it is not until the will is touched touch-ed that the decision is rcaly made to . have the work done." ' This is also said to be the business : of the boy. Two more activities, according to Mr. Sheldon, are required for getting the customer to do it again. "He must have confidence, he must be satisfied, and to keep him in this state is tho work of the laundry proprietor." |