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Show . . a 'mnmm ammmm m i -m . n u a: It The Test of Good Will i MosL manufacturers appreciate The kind of good will that J ' the importance of good will on counts most with the dealer is 1 j the part of the dealer, and count the good will of the public to- I r 1 it one of their greatest assets. wards your goods. I p But many of them need to con- ll the consumer is demanding 1 sider more thoroughy in what your product, and the dealer is I v good will consists. able to supply it at a profit, he I - The final test of good will is will have ample good will for 1 1 ; the salability of the product the house that makes this pos- jj s-, the consumer demand. sible. j J The dealer may be willing to There is just one way to build j concede the high standing and up this consumer good will, and l1 prestige of the manufacturer. He that is by making the product J acknowledges freely that it is right and telling the consumer j one of the foremost concerns in about its merits through Adver- I the business, that it is backed tising. ;j v.d. by men who have a solid repu- With consumer demanding I fetation fe-tation in their industry, and your product, and the dealer dis- I that its relations with the dealer posed to give it every reference 1 1 ,c ; are businesslike and pleasant. its steady sale is certain. Good ! He is disposed to estimate all will becomes a big reality in I N these thing at full value business when that good will ex- But all this good will cannot lend to the consumer. More I materially help the dealers sell and better advertising will create I your goods unless the public is the kind of good will that every I disposed to buy them. manufacturer needs most. I Jj oJP I it I r Published by The Ogden Standard-Examiner, In co-operation I with Th American Association of Advertising Agencies I 1 I Vi 2 I 4 . iKbg j |