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Show L How to Insure 1 Your Pocketbook To do that you simply make sure i of getting the highest quality for the most reasonable price You yourself cannot be familiar with pi the values of all the necessities vou buy. and so you must rely on what others tell you of the good j points of tbf various articles Insure your pocketbook by tak ing the word of the man who has bis all at stake the manufacturer himself If he tells you an untruth through his advertisements you win hoi continue to use his poods, and his profits will fall off. In lime bis misleading statements to buyers will drive him out of business. busi-ness. You can insure vour pocketbook with the help of THE STANDARD STAND-ARD get quality and price and convenience with small effort. Rely upon the advertisements of THE STANDARD'S advertisers You can in that way put yourself out of tho power of unscrupulous manufacturers) manu-facturers) and be guided to the Btores of reliable dealers. It pays in time, money and trouble saved to read THE STANDARD'S adver-j adver-j tiaements closely and coustantly J every day |