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Show WHY TOBACCO MEN ADVERTISE The tobacco business is unique in one respect, as Mr. Hill points out, and that is that tho manufacturer is always at the mercy of the ultimate : consumer for, by merely looking at a package, the maker of each tobacco product can be known. Consumers of most necessaries of life, as Mr. Hill says, are generally oblivious of the name of the manufacturer who produces pro-duces the goods. Price cutting, under un-der such circumstances, has proved au undesirable weapon In the competition compe-tition of the tobacco business, because be-cause the products appeal to the individuals in-dividuals own taste, and if the price were cut it would simply suggest a deterioration in the quality of the article. The competition In the tobacco trad, therefore, takes the form of vigorous advertising of old brands, the energetic introduction of new brandB and the devising of inducements induce-ments to consumers to buy either or both of them. The enormous amount of tobacco advertising in the dally, weekly and monthly press is. as Mr. Hill suggests, sufficient evidence to) any thoughtful man that genuine (Competition exists in the tobacco business, bus-iness, each manufacturer appealing to the consumer and endeavoring to get his part of the trade that was formerly entirely in the hands of a single company. Leslies. |