Show Success ess Is Largely What You Y Oll Want W t That's the Formula of Edward Edward A. A Filene Prince of Merchants Who ho Wanted anted Much 11 uch and Attained It D D GENE GEVE COIN COHO Ni NKA l' l A Service Writer BOSTON Mass Mass- Oct 22 In 22 In grand grand- grandma grandmas grandma's ma ms mas s day there was doubtless an ex excellent ex- ex excellent excellent reason for the adage Take fake care of the pennies and the dollars will take t ke care of themselves But that day has gone and with Uh It the usefulness of ot the motto if you listen to the sparkling logic of Edward EdwardA A A. Filene one of the worlds world's s most cel cel- celebrated celebrated and richest merchant princes Far too many people continue to live according to out date aphorisms aphorIsms isms said the merry-eyed merry master of millions Yesterdays Yesterday s wisdom Is to- to today's today's daj days day's s folly WIDER FIDER HORIZONS least It strikes There Is is at at so me little me-little little use In hoarding pennies to today to- to today day This Is not a day of pennies to-I to Years ago such methods probably achieved their ther end For real re l purposes you have to deal In wider horizon lines today Filene whose Boston store has hos been studied by economists of the world Isone Is Isone Isone one of those rare men to success In hurdling the tl confinements of an In- In d business succors success 8 and look at atall atall atall all the world outside Thus happily he leads world economic conferences at Geneva and world chamber of commerce ses ses- sessions He Is 15 a II far cry from the av- av picture of the successful busi busi- business business business ness man manA A SUPERMAN NO Referred to as a 11 superman of the business world he laughed merrily 1 There are no supermen he said There is Ss no such thing as a super super- superman man Napoleons Napoleon walk In every mry street Lindbergh certainly demonstrated that but he just happens to be a II exam DIe There you iou have the young fellow who had been an adventurous young joung stunt flier lIer and then a mall mail pilot Suddenly he grabbed his chance and achieved his purpose and the world was at his feet Everyone has desires And e every everyone one has chances or opportunities or whatever you jou want to call them The Ideal circumstance Is a combination of the chance and the desire that Is to toay say ay the Individual gets the chance to achieve a II particular desire Success s Is largely a I matter of what you want My M own experience has been one of knowing what I wanted and working for It until I got It And when hen one thing came I went after something else eise always trying to keep an eye open for those things that lay Just outside AS TO DIVERSIFYING I The Idea that a multiplicity of In Interests In- In tennis leads merely to confusion Is silly and at least in my case untrue Ive I've been interested In music and art artin in boo books cs and In opera In business and in people In Ideas and In under under- understanding understanding understanding standing the peoples of the world I I ha have found a fountain fountan of wis wis- wisdom wisdom dom In a a little Japanese hill town where a great teacher worked with his little group of pupils and taught them sound philosophy I remember passing a II great rock that stood by the road and noticing that the youngsters saluted as they passed it I found that the teacher had had his pupils move mo this rock down from a most difficult place on ona a just because everyone said fald r t M x Y Of desire and opportunity U Le success compounded says Edward A A. Filene it couldn't be done and the lesson of doing the impossible was taught and never will be forgotten |