Show Persons Killed On U. U S. S Highways Every Year Third One-Third Of Of This Number Are Children I Urge c Practice of Courtesy and Caution to Reduce Avoidable Terrible T Death Toll 90 Per Cent of Accidents Are I Highway Safety campaign I THE T which was opened on October 1 l' l by by bythe the American Road Builders Builder's association Is the associations association's con con- contribution contribution contribution to highway safety Co Co- Cooperating Cooperating Co- Co Cooperating operating In this campaign and Instrumental In Its success are arc some schools civic clubs 25 churches county and state highway organizations o over cities through their mayors or city managers automobile clubs safety councils police departments parent- parent teachers teachers' associations and other edu edu- educational educational associations In addition some 20 radio stations are arc periodically periodically cally broadcasting constructive e safety material furnished by the Associations The background for lor the cam cam- campaign campaign campaign has been built up by the newspapers and magazines several u hundred of which very ery generously offered to carry beginning Octo Octo- October October October ber I 1 constructive construct e news articles on highway safety prepared by bythe bythe bythe the association COURTESY AND Ar- Ar CAUTION UTION In general the campaign Is an appeal to the individual to practice practice tice Uce courtesy and caution when on tie tae street or highway regard regard- regardless regardless less I ss of whether he is a motorist or ora ora ora a pedestrian It has long since been recognized recognized that legislation as such re regardless re- re regardless regardless of how drastic will never ne bring about complete safety on the highway unless each Individual realizes his its own responsibility and determines to operate co-operate In an effort to old avoid accidents It is this individual operation co and aid that is being sought by bythe bythe the association in its present cam cam- campaign INNOCENT I OCE T CHILDREN Many people do not realize that the death toll on the highway is 25 people annually of which nearly third one-third are innocent chil chil- children dren Few of the public realize that highway accidents each year car cause serious Injuries and that the economic loss incurred in these accidents total over annually Only after extensive re research re- re research research search was It found that over 90 per cent of all such accidents are the direct result of the individual The American Road Builders Builders' association is presenting I these facts In order to inform the public as asto asto asto to the seriousness of the safety problem on the highways It is also presenting facts that show that the principal causes of the accidents arc are discourtesy and care care- carelessness of the Individual and it itis ItI itIs is I also pointing the way through the simple rules of courtesy and caution practiced by the individual to bring about safety on the streets and hJ DOUBLE DOU U PERSONALITY rEnSO It has long been recognized that it Is 15 an inherent paradox of the individual to practice perfect courtesy In the home and office but when sitting behind the steering wheel of the motor car to immediately as assume as as- assume sume a second personality obsessed with ego and selfishness disregarding disregard disregard- ing lag the rights and feelings of others othes and causing suffering and sorrow v to those thou who happen to be so unfortunate as to come within reach while this personality of selfishness s sis is in hr command Continuous courtesy and caution by the individual regardless of whether he is a motorist or pedestrian pedestrian pedestrian trian will approach the solution of the highway safety problem The safety campaign of the American Road Builders' Builders association association association tion is a compilation and ordina co coordination tion of the best efforts of the many and associations that arc are working on this problem to today to- to day In addition several valuable and original methods arc being em- em ed edIn In addition to the regular high high- highway highway highway way safety articles furnished news news- papers and magazines there has has' I been furnished a prospectus for a highway safety campaign to churches 9 civic clubs 15 schools state and county high high- highway highway way organizations 1 1500 newspapers and magazines and to thousands of individuals The prospectus contains contain sufficient S information and statistics for newspapers and magazines to use for highway safety articles I civic clubs may find an outline of safety programs to be used at their meetings school teachers information Information information I tion for teaching the children the elements of highway safety high high- highway highway highway way organizations the ways to solve the problems of highway safety ministers information to weave Into sermons sermons that will help helph their thir h lr congregation to assist in over over- overcoming overcoming overcoming coming this serious problem As an appeal to the Individual the he association has presented a highway safety pledge the signing of which enrolls the signer with with- without without without out any financial obligation into the highway ay safety safely club This pledge simply demands the ob- ob observance observance servance of traffic rules and pledges the he Individual to courtesy and cau cau- caution caution caution tion A special pledge Is also pre- pre presented presented for children Teachers and parents arents are asked to explain it to the he children and have them sign it OFFER 1000 IN IX PRIZES As a further incentive to create Interest in the highway safety campaign and to secure a com- com compilation of the best ideas on high high- highway highway highway way safety the American road builders' builders association Is is offering ottering 1000 in prizes for the best com- com comprehensive plan and best Individual ideas on street and highway safety This contest Is open to everyone everone who will sign the highway safety pledge All AU manuscripts must b be i mailed to the association by mid mid- midnight midnight midnight night of November 15 The best ideas presented by the contestants will be compiled complied and presented at the convention of the American road builders' builders association which opens in Cleveland January 9 1928 The great interest and opera co cooperation cooperation tion lon of all aU participants in the highway safety campaign has made madet it t the greatest combined effort ever made to bring about safety on the highways and the success crowning the campaign is due to the combined efforts of all who par- par HOPE I FOR OR SUCCESS This the first attempt of the American road builders' builders association association tion to sponsor a highway safety campaign will undoubtedly bring about better conditions on the high high- highway highway highway way and a great reduction red in ac accidents ac- ac The degree of success de de- de panda on how strongly the in individual In- In Individual rasp responds to the appeal for courtesy courtes and caution Complete success may crown the efforts if all operate co-operate even so slightly The way is shown the method outlined it is now v up to the individual Schools churches civic clubs in industries In- In industries teacher parent-teacher associations and various other associations to together to- to together together gether with thousands of individuals have hae responded to the campaign |