Show Twelve Reasons Why U. U S. S Cars Are re Cheaper and Better Be ter By y NEA r EA Service WASHINGTON Oct 22 while While authorities are constantly decreasing in price their quality Is steadily climbing cUm bing This year ear finds the auto the cheapest In Its Us history and the best in its career George W W. Sutton Jr of the Amer Amer- American American American ican Motorist organ orlan of the American association gives gins keen competition comp as the reason lor tor the quality increase and the fol following lowing Jo twelve reasons why cars are cheap and are getting cheaper 1 1 Scientific research and labora lIbora- laboratory laboratory tory tests of metals devices and ideas 2 2 The be great purchasing power or automobile industries insures high quality of material at low price SKILL AND D SS MASS COUNT COUlT 3 3 Skillfully devised manufacturing processes make for large production and increased savings sa in labor 4 4 Making of quality high-quality bodies on large production basis 5 5 Foreign markets increase production production production tion and decrease surplus in America C 6 6 Establishing of sales financing organizations to eliminate high inter Inter- interest Interest interest est rates ra test NOTHING G LOST IN PROCESS 7 7 operation Co-operation of labor with the automobile Industry 8 8 Rapid turnover of materials 9 Salvage 9 of o waste 10 Speeding up of all aU mechanical work 11 Standardization through op co cooperation coopEration cooperation of manufacturers in the ex exchange ex- ex exchange exchange change of patents 12 Better merchandising more ef efficient ef- ef efficient efficient dealer organizations better market for dealers with cars of more than one price According to Sutton probably the most mast important of these reasons is the exchange of patents between car I makers |