Show PEOPLE KNOW HAT Y THEY WANT When hen it comes to business mat mat- matters matters matters John Bull Dull Is la strictly business Hes He's not going to let Jet a dollars dollar's worth of trade get away from him if it he be can help It And bo ho has hag va ra various rious ways of knocking the props from under American business There is one brand of ot American soluble coffee that cant can't get into England The customs house man maneuvers man man- maneuvers maneuvers it The same thing is true I of a 11 popular brand of ot American Or gon apples used to dominate the British market being sold as cheap or cheaper than British lInt Bat there was a desire that the tho people should eat cat English Canadian or Australian apples All of a sudden a big hullabaloo appear appeared ed ad in the press frightening people It was claimed American fruit farmers sprinkled their apples with arsenic to keep Insects off The scare also kept customers off The same kind of ot propaganda Is worked as to the drama and the films American plays have been dominating the British stage There Therefore fore foro almost as if It by order most o othe of the critics have haTe knocked pretty nearly every American play that has bas opened in London in the tle pas past month or so And tho the movies They are arc press press- pressing pressIng ing log through parliament a bill which compels every movie to show a certain fixed quota Quola of ot British British- made films But somehow the tho big bib London t papers have no more influence In play pIny and film goers than they on voters Tou You cant can't fool people They know what hat men they want to vote voe for and they know what plays plas and movies mo they want to see know that most British films up to now are negligible They know for tor beauty of photography swift swiftness ness neiS of ot action coherence of ot story and nd all the rest of it most Amen Ameri American can films lead the tho world Hence they continue to pay to see Amer American ican lean films dims People know what they want |