Show I ADVERTISING SPEED JI j jIlE THE IlE Ohio State Automobile association has begun a campaign cam cam- campaign campaign to discourage automobile manufacturers from de de- deigning designing designing signing and advertising ad their new cars in terms of speed Only a a. a small minority of the auto builders have ha adopted this his method of selling sellin their products Yet these few have ha so impressed speed on the minds of motorists that this item can hardly be neglected in in sales talks for the remaining majority The result is is that the hc motoring public will fast fait gain gam a spee speed consciousness unless something is is done soon to avert it It is unfortunate that speed should be instilled in in our minds rather than reserve power or stamina especially when hen the he law and safety itself demand no higher speeds than 35 or 40 10 0 miles an hour When however ve a manufacturer advertises speed peed for his car ear he lie takes the chance of inspiring reckless reckless- recklessness ness in drivers dri vcrs rather than a feeling of security see rity and reliance in n a n steadfast product pr Speed might strike popular Opual appeal for the present But Dut it its itis itis is s nothing more than reserve power and ought to be adver- adver advertised advertised as such |