OCR Text |
Show I CHEVROLET CO. WINS 1927 AUTOMOBILE OUTPUT Having achieved world leadership in automobile manufacturing in 1927 with a yearly output nearly 2,000 units in excess of its program of a million cars the Chevrolet Motor co. ' has embarked in 192S upon the most ambitious production and sales plans in its entire sixteen years of existence, exis-tence, according to W. S. Knudsen, president and general manager. Production for the year just ended end-ed totaled 1,001,834 units for a gain of more than 36 percent over the 732,147 cars and trucks built in 1926 and 93 percent over the 1925 production produc-tion of 519,060 units. The 1,000,000th car built in 1927 rolled off the assembly lines at the Flin, Mich.( plant December 30, with C. F. Barth, vice-president in charge of manufacturing at the wheel. The history making model was a sedan. It was prepared for imimediate ship ment so that, with more than 32,000 other new models built in December, it might be available for prompt delivery de-livery to new car purchasers. Throughout 1927 factories were on peak production schedules, while month after month tentative schedules had to be increased to meet the demand de-mand for the 1927 models. The year as a result was the most spectacular and most successful in Chevrolet history. Remarkable as were its 1927 achievements, however, the outlook for 1928 looms even brighter, according accord-ing to Mr. Knudsen, who stated that while do definite production figure has been set for 192S, this year's volume is certain to top by a comfortable com-fortable margin the record high mark for 1927. His prediction is based on countrywide country-wide prosperity which by every token should bring the automobile industry indus-try the greatest year it has ever known, Mr. Knudsen stated. |