OCR Text |
Show Force of Immense Value for Good, in International Inter-national Advertising By DR. JULIUS KLEIN, Bureau of Commerce. International advertising has come to mean not simply placards, pamphlets and miscellaneous verbiage, but a real force for sound constructive con-structive development in a new world of international business. The fever of nationalism with its embittered reactions against international inter-national commerce, transportation and finance is gradually subsiding, and any program for the betterment of international advertising must include in-clude first the furtherance of long-view sales programs and the discouragement discour-agement of overambitious selling for the sake of temporary returns. A survey by the Commerce department has shown that world trade has just reached its prewar volume, the grand total for 1925 having a valuation of $57, 60S, 000, 000, which, with proper deductions for price inflation, in-flation, represented about the same level as that for 1913, when the value was $3S,710,000,000. The trade outlook is particularly promising across the Pacific and in South America and advertisers should bring their facilities to bear the development .of these new fields. |