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Show I : " i o oil Jkno w tae ii arms ,, I You know, of course, that the Maxwell Motor Car is the long distance champion ! of the world. I You have read that a "stock" Maxwell 5-passenger car ran for 44 days and ; ;. nights without stopping the motor. - : ; ft And that, in the 44 days non-stop test, the Maxwell covered 22,022 miles, at a an average speed of 25 miles per hour. " ! But have you, up to now, realized the full significance of that performance? 1 V "-"Xl S - Do you know that no other motor car in the world has ever equalled or even fey fSt g SjzLl 3 n) approached that performance? jj ts V' vv n a worci, did you take this test seriously when you heard of it? ' x! Or did you set it down as a "selling stunt" to give the publicity man something I t to talk about? ! I , It's worth your while to read and to study the conditions under which that test i 8 was made. 11 You know that the American Automobile Association (familiarly known as the i I IVl3,!KrdI "A.A.A.") is the official arbiter of every automobile test and contest. But perhaps you didn't know that when a maker places his product under A. A. A. . i supervision he must do absolutely as told and abide by the decisions of the Board. - . ' j; IVOlOr That's why there are so few A. A. A. Official Records! This 22,000-mile Maxwell non-stop test was official from start to finish. fLJ Therein lies its value to you. f . It proves absolutely the quality of the car of the very Maxwell you buy. a , For verily this was a "stock" Maxwell. Listen: H First : the inspectors disassembled the motor to see that no special pistons, valves, ; '1 . bearing-metal or other parts had been used. , 5-Pass. Car ... $ 825 or- , ' . Roadner 825 Every other unit was as critically inspected. Then the car was re-assembled f 5-Pass. Car with All- under their own supervision. i j j weather Top. . 935 s wg mucj1 at stake and the test was made in winter (November 23 to : 5"Pass- Sed:in ' 1275 January 5) we asked permission to take certain little precautions against acci- i 1 6-Pass. Town Car 1275 dental Stoppage.' All prices I. o. b. Detroit ra wire wt,.i reeuiu uipm.at Sounds reasonable, doesn't it? i 12 with Sedan and Town Cr , , . . , - K But they refused permission to do any such thing. 3 For example: They would not permit a rubber cover over the magneto -it j: j wasn't "stock." r They refused to let us tape the ignition wire terminals they are not taped on j; t the Maxwells we sell so of course it wasn't "stock." a Neither would they let us use a spiral coiled pipe in place of the usual straight I 9j one from tank to carburetor to guard against a breakage from the constant, ' jjjj unremitting vibration it isn't "stock." j g Nor to use a special high priced foreign make of spark plug the run was made j p Official on the same spark plugs with which all Maxwells are equipped. j a Figures of the Test So rigid were the rules, we were unable to carry a spare tire on the rear it R Daily av. Miie. Pa- wasn't "stock." A telegram to headquarters in New York finally brought a ri Mileage Gal. Gasoline . . y Nov. 23 5H.9 22.2 - special permit to carry a spare tire. l, I - I 1:1 11:5?' N "It isn't stock!" "It isn't stock!" j ' " H 28 509:6 23.'o2 That was the laconic reply of those A. A. A. inspectors to every last suggestion that '' J 30 48o:i 22:80 called for anything but the precise condition of the standard , stock model Maxwell : U 2 484 6 21:77 that any customer can buy from any one of 3000 dealers anywhere. tJ ' 3 506.6 20.71 J J J J u " 5R,in 502:? We are glad now mighty glad that the rules were so strict and so rigidly b , " 6 517. 0 22.15 pnfnrr-pH el 7 505.0 22.35 eniorcea. . . ' !' " 8 493 3 22 03 j. 9 472 6 2133 Any other car that ever attempts to equal that record must do it under official ; M it 495:2 :s2 supervision and comply with the same terms. h :: l Rain Uli "it And it will have to go some. a " is 5391 2i:s For Maxwell set the standard when it performed this wonderful feat. Yl " 17 492.8 22.09 L j j II l till llll Maxwell complied with those rules and made gcod. F.j 21 496 8 24:50 Every drop of gasoline and oil and water was measured out and poured in by ; h 23 487:1 , 23:13 the inspectors themselves. They would not even let our man pour it in ! i R " 24 480.5 ' 21.75 ,. r J 1 t , V " 11 mi Every four hours the car had to report at the official station for checking. ; t 28 4774 i89i And it had to be there on the minute. it' " 29 523 9 18.20 f U " li 504 9 2:os , And every minute there was an inspector beside the driver on the front seat . y Ja 2 Rain45i'8 2007 two more men in the rear. One got out only to let another in day and - H " 4 Rain 455 1 tilt night for 44 days and nights ! ', Li " 5 Rain 562.5 19.10 m ' f j There was one technical stop. . 5 Elapsed time ... 44 dayi It is interesting to know the circumstances. fk Toial milesae . . . 22.022.3 H Ave"a"daysrpu"ho" 'soS Dead of night a driving storm a cloudburst suddenly another car appeared U Aver. nCc .niies per Cal. 22 mile 111 tHe TOdQ dlieaQ. . 1$ Smallest day's nulcuge . ; i'i -v pr aaiion . . . 18.20 miiej In his effort to avoid a col!:s-rn the Maxwell driver stalled his motor. ;3 GrcaU.st average rruica h AvTr'ag'ur" lire : '. 9875 mile. At least the observ ers thought it stopped and so reported. p m.7e0oQUdLTo"u.Lruo w" The car did not stop, however, so its momentum again started the motor (if it ' had indeed stalled) when the clutch was let in. 3 The contest board exonerated our driver on grounds that his action was neces- ' y t'-Tfj sary to save life. Ej . f 'elU That shows you how rigid vere the rules how conscientiously applied by the , llf observers. ; I " 1 jf You who have owned and driven motor cars you who know how small a thing XJjx may clog a c .rburetor or a feed pipe; "short" a spark or stall a motor will c realize what a wonderfully well made car this must be to f o through that test j under those conditions 44 days 22,022 miles without stopping. ; The exact ameunt of gasoline, of oil, of water used; the tire mileage, tire 6 ' . troubles, tire changes; the distance and the routes are matters cf official record, r - attested under oath and guaranteed by the A. A. A. W. R. MARTIN AGENT r the war' the averaSe was nearly 10,000 miles per tire.) I Any Maxwell owner or anyone interested may see those records. H Milford, Utah t And here s the most wonderful part though no attempt was or could be made for economy; the Maxwell averaged 22 miles per gallon of gasoline. . Some other car may, some time, equal some one of those performances. But to li equal them all in the same test that car must be a Maxwell. K1HIHTUII"' II" "I IIF i" II" 'L'JIBt" ''ggj-'-"--"'- . .. - - - , - ' Pbnty to eat for the price at the Cafe Uneed i-Pdte. It. |